After the hype, a thoughtful, responsible approach to improving sexual function. The viagra revolution is here, and while the drug truly can help many of the millions of Americans who seek it, it can create as many problems as it can cure. Here is the first book to help readers-men and women together-understand some of the common root causes of sexual dysfunction and determine whether the quick fix of Viagra will help them, or possibly make their situation worse. Dr. Melchiode, who participated in some of the early clinical trials of Viagra, gives the reader a tour of the sexual psyche, pointing out the obstacles and pitfalls posed by treatment, whether with drugs or through other means. Most important, he makes the critical point that men must involve their partners in the treatment, and offers sage advice on how to do so in a positive and loving manner. He also discusses such thorny issues as the role of the physician, the relationship with one's insurer or HMO, and the potential impact of Viagra-both good and bad-on male-female relations, and society in general.

Healthy alternatives to the wonder drug.

Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the Viagra's effect on America.

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Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth? With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows: Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future How it complements disruption and how you can identify and execute on nondisruptive opportunities How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society A practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.