In the fall of 1840, Thomas Mackie and his son-in-law discovered rich soil and abundant timber on land along a stream south of Fox Lake. They soon settled there with their families and named the fledgling town after the industrious animal at work just steps away from their log cabins. This collection of vintage images highlights Beaver Dam's history from 1841 to 1941, as Beaver Dam evolved along the stream, drawing industrialists who built their mills on its banks and tourists who traveled aboard the Rambler excursion steam ship on the man-made lake. With a successful dairy industry and renowned iron works, Beaver Dam prospered and grew into a city united by work, faith, education, and play.

In 1841, Thomas Mackie journeyed south along a winding river to an open meadow. There, alongside a bubbling spring, he erected a small cabin, establishing the beginnings of the community now known as Beaver Dam, Wisconsin. The city gained fame as the jewel of Dodge County, a family community that stressed hard work, good play, and awe for the almighty. This book examines that lifestyle through the unlikely means of the penny postcard. It is ironic that the postcard, which was meant to act as a disposable means of communication, has endured to become one of the greatest resources of pictorial history of small-town America.