An account of the explosion of the Beatles' popularity in the U.S. includes 450 photos and images from period publications, album art work, merchandising and publicity materials, and documents from various legal tussles between record labels after the Beatles' worth became evident.

Refreshing and insightful, Beatlemania offers a deeper understanding the days of the Fab Four and the band's long-term effects on the business and culture of pop music.

When The Beatles arrived in postwar America, Beatlemania swept the nation as hysterical girls flocked to the band and young men grew out their hair. In this book Andrew Hunt explores this wildly enthusiastic fandom from the bottom-up. Showcasing oral histories, fan magazines, club newsletters, newspapers and personal memoirs, he uncovers The Beatles' fan culture from the perspective of Beatlemaniacs, Beatlephobes and ordinary Americans to understand the impact it had on society at large. Offering a cultural history from below, Beatlemania in America highlights previously neglected voices of fans, critics, parents, teachers and politicians. It contextualises the Beatles fandom against a wider, global perspective of changing cultures and shows how this band was part of a wider shift of social change. It delves into who Beatles fans were and shows how their collective voice gave them power. Exploring themes of gender and race in this turbulent and tumultuous era of American history, it highlights the social issues and debates provoked by this subculture which foreshadowed the arrival of an increasingly polarized society.

A Fun and Fascinating Look at When The Beatles Came to America. Yeah, Yeah, Yeah! “I think one of the cheekiest things we ever did was to say to Brian Epstein, ‘We’re not going to America until we’ve got a Number One record.’” – Paul McCartney On February 7, 1964, Pan Am Yankee Clipper flight 101 from London landed at John F. Kennedy International Airport in New York City—and The Beatles had arrived in America. Just six days earlier, ‘I Want To Hold Your Hand’ had become the Number 1 song in the country, having already sold more than a million copies nationwide. Two days later a record-breaking 73 million Americans tuned in to watch The Beatles perform on The Ed Sullivan Show. The Fab Four would follow that up by electrifying a crowd in Washington, DC with their first concert in the United States. Beatlemania truly had arrived, and it would only get bigger. In August 1964, The Beatles would make a triumphant return for their first North American concert tour. In just 33 days, The Beatles would sell an unprecedented number of tickets, earn more than any musical performers had before them, and establish their place in music history. THE BEATLES In America 1964 is a magical mystery tour filled with fascinating stories, first-hand accounts, and in-depth coverage of John, Paul, George, and Ringo throughout their 1964 visits to America. Take a step back through the mists of time and experience The Beatles in America like you never have before.

When The Beatles arrived in postwar America, Beatlemania swept the nation as hysterical girls flocked to the band and young men grew out their hair. In this book Andrew Hunt explores this wildly enthusiastic fandom from the bottom-up. Showcasing oral histories, fan magazines, club newsletters, newspapers and personal memoirs, he uncovers The Beatles' fan culture from the perspective of Beatlemaniacs, Beatlephobes and ordinary Americans to understand the impact it had on society at large. Offering a cultural history from below, Beatlemania in America highlights previously neglected voices of fans, critics, parents, teachers and politicians. It contextualises the Beatles fandom against a wider, global perspective of changing cultures and shows how this band was part of a wider shift of social change. It delves into who Beatles fans were and shows how their collective voice gave them power. Exploring themes of gender and race in this turbulent and tumultuous era of American history, it highlights the social issues and debates provoked by this subculture which foreshadowed the arrival of an increasingly polarized society.

This look at how changes in the music industry made the Fab Four phenomenon possible “presents a different interpretation of a much-studied topic” (Essays in Economic and Business History). In this unique study, André Millard argues that, despite the Beatles’ indisputable skill, they would not have attained the same global recognition or been as influential without the convergence of significant developments in the way music was produced, recorded, sold, and consumed. As the Second Industrial Revolution hit full swing and baby boomers came of age, the reel-to-reel recorder and other technological advances sped the evolution of the music business. Musicians, recording studios and record labels, and music fans used and interacted with music-making and -playing technology in new ways. Higher quality machines made listening to records and the radio an experience that one could easily share with others, even if they weren’t in the same physical space. At the same time, an increase in cross-Atlantic commerce—especially of entertainment products—led to a freer exchange of ideas and styles of expression, notably among the middle and lower classes in the U.S. and the UK. At that point, Millard argues, the Beatles rode their remarkable musicianship and cultural savvy to an unprecedented bond with their fans—and spawned Beatlemania. Lively and insightful, Beatlemania offers a deeper understanding the days of the Fab Four and the band’s long-term effects on the business and culture of pop music.

Many Beatles authors and scholars have cited John F. Kennedy's assassination on 22 November 1963 as a cause of the Beatles' sudden popularity in the United States in early 1964. Their logic: Kennedy's assassination made America sad, then the Beatles made America happy again. But this commonly accepted answer is overly simplistic. America has suffered numerous tragedies and rebounded each time, but the popularity and staying power of the Beatles remains unmatched in American history. The real answer is that Kennedy's life and death inadvertently primed the nation for the Beatles' arrival and success. Despite thousands of books and billions of words, there remains more to be said about both JFK and the Fab Four.