This is an comprehensive guide to buying a vehicle. The objectives of this guide is to assist consumers in finding the right vehicle for the right price, avoiding bad decisions, and increasing confidence with the car-buying process. Learn about products, negotiations, how to handle the various processes to buying a vehicle. The author sold cars for over 7 years and offers advice to handle the process without fear. Be confident and save money. This book comes with updates via blog and twitter, you can actually ask questions directly to the author. Let my experience help you for a very small cost!!

BUY OR LEASE A CAR WITH CONFIDENCE Each year millions of prospective buyers put themselves at the mercy of intimidating and manipulative car salesman who use any scheme, strategy or scam they can devise to lure you into overpaying for a vehicle. Now a former car salesman turned consumer advocate exposes the tricks, traps and lies of these sleazy opportunists,. and takes you through each step of the car buying process in this easy and effective moneysaving reference guide. Whether you plan on buying a new or used car, this insightful, revealing ands accessible manual helps you select and purchase the right car that satisfies both you and your budget. LEARN THE FIVE EASY STEPS TO BUYING WITHOUT GETTING RIPPED OFF:Understanding the game Shopping with confidence Choosing the right car Preparing to buy Buying like an expert BEAT THE CAR SALESMAN helps you with preliminary research by listing sources for facts, figures and websites regarding any vehicle under consideration. Handy charts quickly break down monthly payments, list toll-free numbers for all major auto manufacturers, and recap strategic buying pointers. from understanding option packages to calculating your budget to recognizing the tactics used by the salesman and dealerships, this book will make you a car-buying pro.

What is Gotcha Capitalism? Coughing up $4 fees for ATM transactions. Iron-clad cell phone contracts you can’t get out of with a crowbar. Paying big bucks for insurance you don’t need on a rental car or forking over $20 a day for supposedly “free” wireless internet. Every day we use banks, cell phones, and credit cards. Every day we book hotels and airline tickets. And every day we get ripped off. How? Here are just a few examples of how big business can get you: • You didn’t fill up the rental car with gas? Gotcha! Gas costs $7 a gallon here. • Your bank balance fell to $999.99 for one day? Gotcha! That’ll be $12. • You miss one payment on that 18-month same-as-cash loan? Gotcha! That’ll be $512 extra. • You’re one day late on that electric bill? Gotcha! All your credit cards now have a 29.99% interest rate. But not for much longer. In Gotcha Capitalism, MSNBC.com’s “Red Tape Chronicles” columnist Bob Sullivan exposes the ways we’re all cheated by big business, and teaches us how to get our money back–proven strategies that can help you save more than $1,000 a year. From the Trade Paperback edition.

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

Gives advice on every aspect of purchasing a car, including determining budget limits; buying new, used, or foreign cars; negotiating a deal; and making financing arrangements.

Showcasing the undeniable link between online presence and automotive sales, this marketing guide combines a unique quiz show spin with vital information on how to make more money selling cars.