Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.

The book market is saturated with guides on how to live more successfully. Many require the reader to wade through a myriad of lengthy philosophical beliefs and principles. All to often, well meaning readers buy these books with every intention of absorbing all the bits of wisdom inside. Unfortunately, many don't have time to really study such books, let alone extract basic daily living guidelines. Tom Massey has written a simple book. The ABC's of Successful Living cuts to the chase. It is an easy read. Pick it up and you may find yourself motivated to read it from cover to cover in one sitting. Or it may be easier to read whenever you want a spirital pick-me-up.This book is a true blessing. In relatively few pages it covers a broad spectrum of practical advice and affirmations for improving your life; for transforming your perspectives on livivng and being. Use only part of this book and you'll find yourself entering a new level of conscious awarness; use it and apply it all and you'll learn that the true secrets of life and universal knowing are essentially simple. This is a very simple book with the power to change your life. It's just that simple.

“FEW PEOPLE think of life as a creative experiment. Most of us are so busy with routines that we take life for granted. We expect an endless routine of work, a hectic social life each weekend and two weeks’ vacation each year. I trust that the readers of this book will derive from it a new interest in life, a zest for doing what needs to be done, and a technique to live with joyous enthusiasm. “Looking at life from an inspired viewpoint you can see those things which are on the side of greatness and cease resisting the petty and the unimportant. Life is a process of intelligence. It always acts intelligently. Problems are the result of living life unintelligently. “The universe is actually a mental system. Its primary nature is the process of ideas becoming form. Every fact in your world is also an idea in your mind. To get new things in your world you must have new ideas in your consciousness. Few people do enough abstract thinking to create new ideas in their minds. They continually think about what they already know and have known for years. This explains the monotony of their lives. “Select the idea of some new experience you want and then think it without ceasing. Mind will deliver to you everything you need in order to accomplish your demonstration. This is far from being impossible. The great, the wise, and the true have proven this to be so. You have done it and so have your friends. You may not have thought of the process as being either spiritual or psychological. You intuitively knew a new idea. Your thinking in terms of this idea caused something to happen in your experience. “This book has been written for that large section of today’s population which is spiritually liberal and psychologically aware. Those bound by traditional beliefs will cast it aside. It is my desire that thousands will be helped and healed by reading these pages.”—Raymond Charles Barker

This is a book for dedicated academics who consider spending years masochistically overworked and underappreciated as a laudable goal. They lead the lives of the impoverished, grade the exams of whiny undergrads, and spend lonely nights in the library or laboratory pursuing a transcendent truth that only six or seven people will ever care about. These suffering, unshaven sad sacks are grad students, and their salvation has arrived in this witty look at the low points of grad school. Inside, you’ll find: • advice on maintaining a veneer of productivity in front of your advisor • tips for sleeping upright during boring seminars • a description of how to find which departmental events have the best unguarded free food • how you can convincingly fudge data and feign progress This hilarious guide to surviving and thriving as the lowliest of life-forms—the grad student—will elaborate on all of these issues and more.