In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice. From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your 'career capital,' and then to put all of your efforts into that direction.

“An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

What to Text Him Back to Keep Him Hooked and Make Him BEG to See You Again Did you know that men secretly use texting as a way to "pre-screen" a woman''s romantic value? A woman''s texting habits can reveal a lot about her self-worth, confidence, intelligence, and even her level of class and emotional maturity. Because guys covertly appraise a woman''s relationship potential this way, many women often have no idea that the way they communicate via text is actually sending the wrong message and thus, they unknowingly end up chasing men away. Discover the Secrets of Texting Men to Effortlessly Stand Out from EVERY Other Woman Men have their own unique way of interpreting a woman''s communication attempts. Therefore, although many women mean well, they often do things when texting men that sometimes makes them appear too easy, too needy, too bossy, or too boring...even if these things aren''t necessarily true about them. Texting is the one medium of communication in which a great guy can easily get the wrong idea about you. And as these wrong ideas pile up inside his mind, they usually coalesce into a single romance-killing thought: That he can do better than you. So, what''s a girl supposed to do then? Simple really. All she needs to do is understand exactly how men appraise female texting habits and how to use this knowledge to differentiate herself as being a high-value woman. Doing so will make it easy for her to stand out from EVERY other woman who texts him. How to Use Texting to Tease, Flirt, and Entice Your Way into Becoming His TOP Priority If you want to arouse the kind of long-term desire in a man that makes him eager to pursue you for dates, romance, commitment, and more, you must take advantage of texting and use it to make subtle and seductive displays of your high-status, and thus, your high-value. Fortunately, this is exactly what you''re going to learn in, Texts So Good He Can''t Ignore! In this fun and insightful dating book, you''ll learn the texting habits of high-value women and gain access to a vast collection of irresistible, man-melting text messages that make men EAGER to text you back and desperate to see you again. And because this in-depth guide focuses on how men think (unlike most dating books for women), it will give you a distinct advantage over your peers when it comes to texting men. Here''s what you''re going to learn inside: Exactly what to text a guy when he''s stringing you along and only doing the BARE MINIMUM to keep you interested. How to use mischievous "Feisty Girl" texts to get a man to finally ask you out (or ask you out AGAIN), while making it seem like it was all HIS idea. What to do (and what NOT to do) if a guy suddenly stops texting you or starts responding to your texts less and less. How to get him to CALL YOU instead of texting all the time. What to text a man to "let him down easy" but KEEP him interested whenever he sends an inappropriate or overly sexual text. Exactly what to text a guy who keeps "coming BACK from the DEAD" and suddenly starts taking an interest in you again. (Hint: These cheeky little texts can end his mind games for GOOD!) A simple method for starting conversations that IMMEDIATELY grabs his attention and makes him EAGER to text you back. What to text a guy you know and like to initiate his "Chase Mode" and make him see you as MORE than "just-a-friend." Game-changing answers to every woman''s MOST PUZZLING questions about men''s texting habits. And much, much more... Would You Like to Know More? Get started right away and discover how to text a man to finally get him OFF of his smartphone and ON more dates with you. Scroll to the top of the page and select the ''buy button'' now.

Do you want to know how the skills we tend to ignore play a significant role in our success? How did scientific observations lead to important inventions? How did the Suez Canal help Mumbai become a business hub? How do world leaders use communication skills to achieve their objectives? How do MNCs use the power of purpose to connect with customers and employees? Why is India left behind in the economic race? And how did fire help humans become wiser? Through various examples and stories, all the above questions are answered in The Power of Ignored Skills. This book not only highlights problems but also offers solutions for some of the most complex challenges. With more than fifty examples and case studies, this book is a handy resource for a student, a learner or anyone climbing the corporate ladder.

Not just another day at the office or is it? -The surgical technician ducks as a stapler flies past his head during the concluding moments of a lengthy and difficult operation. -The high-powered, internationally known finance guru seeks to turn fortunes around at the university of which he is now president and finds himself a leader without followers. -The powerful satraps silently sabotage the CEO's desperately needed growth initiative. These are "moments that cannot be ignored" -- events, actions, comments that stop people in their tracks and, in one fell swoop, make it blindingly clear that an organization is stuck and unable to move forward. And they have become regular occurrences in today's corporations, non-profits, and educational institutions as new forms of work, communication, and technology expose the ways in which an organization's culture -- or "the way we do things around here" -- conflicts with new competitive demands. The result: telling incidents -- all too visible elephants in the room -- that reveal underlying conflicts as well as hidden assets. In The Moment You Can't Ignore, Malachi O'Connor and Barry Dornfeld tell fascinating "you are there" stories of people and organizations as they encounter and then navigate through and beyond these un-ignorable moments, and show what we can learn from them. They outline the big questions organizations need to ask themselves about identity, leadership, and the capacity to innovate that an understanding of culture can help answer, and deliver powerful insights into recognizing and harnessing hidden assets that point in the direction of a new future. In our age of porous organizations and constant change, The Moment You Can't Ignore demonstrates that the adage, "culture eats strategy for lunch," is more relevant now than ever.

NEW YORK TIMES BESTSELLER • A Times (UK) Best Book of the Year • From the author of the million-copy-selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard. “In a world beset by burnout, Greg McKeown’s work is essential.”—Daniel H. Pink, author of When, Drive, and To Sell Is Human “At a time when fear, uncertainty, and our ever-growing list of responsibilities have come to feel like much too much to handle, Effortless couldn’t be timelier, or more necessary.”—Eve Rodsky, author of Fair Play Do you ever feel like: • You’re teetering right on the edge of burnout? • You want to make a higher contribution, but lack the energy? • You’re running faster but not moving closer to your goals? • Everything is so much harder than it used to be? As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat,” we’re often working twice as hard to achieve half as much. Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path. Effortless offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. Effortless teaches you how to: • Turn tedious tasks into enjoyable rituals • Prevent frustration by solving problems before they arise • Set a sustainable pace instead of powering through • Make one-time choices that eliminate many future decisions • Simplify your processes by removing unnecessary steps • Make relationships easier to maintain and manage • And much more The effortless way isn't the lazy way. It's the smart way. It may even be the only way. Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.