Part one analyses a wide range of corporate counter-strategies [against critics], from relatively innocent PR measures to complete intelligence operations. Part two offers tactical tools to recognize manipulative strategies, and how to counter them with creativity and new media tools.

During the 1990s, a new type of controversy began occurring across the United States: controversies over the siting of superstores, also known as big box stores. In these disputes, which often involved Wal-Mart, the world's biggest retailer, local citizens mounted organized opposition to the proposed siting of a superstores in their town or neighborhood. Opponents criticized Wal-Mart superstores for putting local independent merchants out of business, siphoning money from the local economy, providing substandard jobs, disrupting residential neighborhoods, contributing to the "McDonaldization" of society, inducing sprawl, destroying downtowns and Main Streets, and undermining local uniqueness and small town charm. More generally, these David-and-Goliath controversies represented particularly stark examples of the conflict of interests between local communities and large corporations that have become common in contemporary society. Small Towns and Big Business uses fieldwork and archival sources to comprehensively examine these controversies and the underlying issues. While Wal-Mart is usually able to site its stores at its preferred locations, in some cases local opponents have been able to thwart its plans. Using detailed case studies of anti-superstore controversies in six small cities in five states, Halebsky employs a comparative-historical approach to construct an explanation of how some of these local social movements managed to prevail against Wal-Mart. This explanation is then extended to provide the basis for a model of the general conditions under which local communities may be able to constrain unwanted corporate action. Thus, this is both a study of social movement outcomes and an investigation of community-corporate conflict. Small Towns and Big Business provides insight into the potential of the local state to control large corporations, the inherently problematic nature of corporate retailing, the possibilities for resisting McDonaldization, and the fate of local anti-corporation activism. Book jacket.

Second only to soda, bottled water is on the verge of becoming the most popular beverage in the country. The brands have become so ubiquitous that we're hardly conscious that Poland Spring and Evian were once real springs, bubbling in remote corners of Maine and France. Only now, with the water industry trading in the billions of dollars, have we begun to question what it is we're drinking. In this intelligent, accomplished work of narrative journalism, Elizabeth Royte does for water what Michael Pollan did for food: she finds the people, machines, economies, and cultural trends that bring it from distant aquifers to our supermarkets. Along the way, she investigates the questions we must inevitably answer. Who owns our water? How much should we drink? Should we have to pay for it? Is tap safe water safe to drink? And if so, how many chemicals are dumped in to make it potable? What happens to all those plastic bottles we carry around as predictably as cell phones? And of course, what's better: tap water or bottled?

A blistering portrait of an ongoing international scandal--with a new afterword that provides a front-line report on the latest developments in the AIDS crisis. Nussbaum tells of vaulting ambition and greed, of vast sums of money filtered through government agencies and into the profit statements of the manufacturer of AZT, Burroughs Wellcome. 16 pages of photographs.

"A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES." ADAM GRANT, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife Based on the chart-topping BUSINESS WARS podcast, here are the stories and lessons from history's greatest business rivalries - retold as you've never heard them before. Some of the companies here have been featured on the podcast, many are entirely new, and ALL of the material presents a fresh perspective, with each chapter thematically inspired by a chapter of Sun Tzu's classic, The Art of War. From the pocket showdown of iPhone vs Blackberry to the epic stand-off of Beats vs Monster, The Art of Business Wars goes deep into the business trenches to explore the stories behind the stories. In this gripping study of triumph and disaster, you'll discover the real-life love spat between the co-founders of Tinder which led to the creation of its competitor Bumble, the battle of the fast fashion giants H&M and Zara where speed is everything, how Wrigley almost bit off more than it could chew, and Nintendo leveled up in America. With these and many more tales from business battlefields all over the world The Art of Business Wars reveals the strategies, positioning, dirty tricks, and eye for exploiting vulnerabilities, that make the difference between success and failure. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using the wisdom and pragmatic advice of revered Chinese military strategist Sun Tzu. Each battle Brown examines tells a story of contending wits, strategies, and resources. He chronicles the rise of companies as they formulate innovative plans, vanquish foes, and adapt to shifting societal needs. The goal: stay ahead of the competition and emerge victorious as an industry titan. Compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown offers an extraordinary formula for victory woven into a series of gripping, real-life tales straight from the business trenches. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them - about determination, ingenuity, patience, grit, subtlety, and other key traits that contribute to a victorious enterprise - are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational corporation.

The rise of the corporate supercitizen and the consequences for society Only about thirty countries possess the powers usually associated with sovereign nations. The rest can’t actually defend their borders, govern their finances independently, or meet the basic needs of their people. In this provocative and persuasive new book, David Rothkopf calls these others semistates and argues that they’re much less powerful than hundreds of corporate supercitizens. A multitude of facts demonstrates the reach of the modern corporation. Walmart has revenues greater than the GDP of all but twenty-five nations. The world’s largest asset manager, BlackRock, controls $3.3 trillion, almost as much as the currency reserves held by China and Japan combined. Corporations in Third World countries routinely hire mercenary armies to enforce their will, and in some cases (such as Shell in Nigeria), they control the politicians as well. Striking a balance between public and private power has become the defining challenge for all societies. In Power, Inc., Rothkopf argues that the decline of the state is irreversible. The way forward is to harness corporate resources in the service of individual nations to forge a radically new relationship between the individual and the institutions that govern our lives.

Leaders Lead. Followers Follow. You Can't Do Both. Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth: Nobody ever made it big by doing what everyone else is doing. Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.