This is the second edition of the booklet which contains practical advice on how to deal with back problems and stay active. It is based on the latest research and the information has been shown to be effective in clinical trials. It is suitable for anyone suffering back pain, and doctors or therapists can use it to help patients cope with early management of symptoms. It is linked with the Royal College of General Practitioners and the Faculty of Occupational Medicine guidelines for coping with back pain. The publication is also available in packs of 10 copies (ISBN 0117029505), as well as a video based on the booklet (Get back active, ISBN 0117029408).

Eighty percent of Americans experience back pain in varying degrees at some point in their lives. In fact, back pain is second only to the common cold as a reason why people visit a doctor. In The Back Book, Johns Hopkins surgeons Ziya L. Gokaslan and Lee Hunter Riley explain the causes and complexities of back pain and the various paths to diagnosis and treatment. Stressing the importance of individualized treatment, they discuss the process of establishing a treatment plan that is acceptable to the person with pain as well as to the attending physician. They also: • lay out reasonable expectations for surgical and nonsurgical treatment • illuminate the possibilities, risks, and limitations of back surgery • describe how to select a surgeon and the importance of choosing the right one Informative and reassuring, The Back Book provides readers with the knowledge they need to understand their back pain and get started on the route to relief.

Back is the story of Charley Summers, who is back from the war and a POW camp having lost the woman he loved, Rose, to illness before he left and his leg to fighting. In other words, Charley has very little to come back to, only memories, and on top of that he has been deeply traumatized by his experience of war. Rose’s father introduces him to another young woman, Nancy, and Charley becomes convinced that she is in fact Rose and pursues her. Back is at once a Shakespearean comedy of mistaken identities, a voyage into the world of madness, and a celebration of the improbable healing powers of love.

A teacher and public-television personality outlines a program of exercises and other strategies for alleviating and eliminating forms of lower-back pain

How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from the CEO or owner of a business to the most recently hired employee. It’s the result of a customer-focused philosophy that must be baked into the culture. And it is what separates you from your competition. In I’ll Be Back you will learn… How to design and create an experience that gets customers to return, again and again The one trackable trend that leaders must monitor every morning The difference between repeat customers and loyal customers How to build the I’ll Be Back culture How delivering an amazing customer experience is within the reach of every organization The two simple words that are the secret to every customer service program Why most “loyalty programs” fail to create customer loyalty How to personalize the customer experience Why setting up or expanding self-service and digital customer service choices are is a must, not an option Ten loyalty killers that can terminate your relationship with your customers And much more! This book includes the must-have tools, tactics and strategies you need to get your customers to say, “I’ll be back!”

This second edition of 'Low Back Disorders' provides research information on low back problems and shows readers how to interpret the data for clinical applications.

While resilience is innate in the brain, our capacity for it can be impaired by our conditioning. Unhelpful patterns of response are learned over time and can become fixed in our neural circuitry. What neuroscience now shows is that what previously seemed hardwired can be rewired.