Every new parent purchases at least one high-contrast board book, and this one, with its bold, more abstract art, stands out from the crowd. Featuring graphic images that are perfect for infants, parents and babies will love exploring this book together. Infants can distinguish the colors black and white because of their high contrast. But what is the next color infants see? Red! The images in this book have been created based on decades of research and refinement and are accompanied by bouncy, rhyming text.

Newborn babies as young as six weeks old will be mesmerized by the bold shapes and colors in BABY SEES COLORS! This book makes a perfect gift for a new baby—parents, grandparents, and other caretakers will love the bonding experience of reading this lovely board book aloud to infants or one-year-olds. **2019 National Parenting Product Awards Winner** (NAPPAawards.com) Based on decades of research and refinement, the art in this high-contrast board book will help babies focus and begin to discern shapes and colors. Written by popular children’s book author Akio Kashiwara, BABY SEES COLORS has simple, uplifting images and rhymes. Babies soak in everything they hear, and eventually learn to associate particular sounds with familiar people and things. Hundreds of thousands of parents in Japan have already discovered the power of this little book, and now American parents can too! This adorable, sturdy book will still look new after being loved for years, and will find a place on the shelf next to classic board books like Eric Carle's The Very Hungry Caterpillar, Brown Bear, Brown Bear, What Do You See?; Chica Chica Boom Boom, and Sandra Boynton’s classics. What parents are saying: “My baby started being very interested in this as soon as she could focus, around one and a half months. This is a great first book!” “GREAT first book for baby. My two month old twins LOVE when I read and show them this book.” “Attention Grabber! Super cute book! Really grabs my 2 month old’s attention!"

Striking and stylish, Look Look! is the ideal first board book for babies just beginning to look and learn and a perfect gift for little hands. Look, look! Children run, fish swim, stars shine . . . all for baby's eyes to see. This sturdy board book, full of high-contrast black-and-white cut-paper art perfect for staring at, is just the thing for the eyes of the youngest babies. A few words in curving red type on each spread describe the scenes—a car races, a cat stretches, flowers bloom—and extend the book's age appeal so that it will be fascinating to older babies, too.

Infants and toddlers explore the world of color.

A playful high-contrast board book from the University of Tokyo “Baby Lab”—scientifically proven to hold baby’s attention “Full of delicious colors and . . . real charm.”—The Wall Street Journal What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books! How do you say it? “Moi” (??) is a fun nonsense word that rhymes with “koi.” You can change how you say it to match what the moimoi are doing—as they dance, grow, and even sing . . . Where do they come from? At the University of Tokyo “Baby Lab,” Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too!

An introduction to colors using simple text and colorful photographs.

What's going on, zebra? Quack quack, baby duck. Hola, baby owl! Making connections between images on a page and the real world is an important building block for your baby’s communication skills—and this charming introduction to ten baby animals, paired with friendly greetings and bold, basic patterns, provides a great high-contrast experience for young developing eyes. As newborns’ vision is not developed enough to recognize colors, severe black-and-white contrast of patterns and images allow their eyes to differentiate between what they’re seeing. Sure to grab little ones' attention! Also available: Hello, Ocean Friends and Hello, Garden Bugs. Coming soon: Hello, My World.