In the first Cold War (1945-55) the superpower struggle over the geostrategically vital and economically depressed Austria could have ended in a divided country (like in Germany), but due to shrewd Austrian diplomacy resulted in a unified and neutralized country.

Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the Austrian edition, published in 1991, which won the Ludwig Jedlicka Memorial Prize.

These halting efforts, complicated by the difficulties of managing the occupation along with Britain, France, and the Soviet Union, exacerbated an already monumental undertaking and fueled the looming Cold War confrontation between East and West.".

This book was published on the occasion of the exhibition "Cold war and architecture. Contributions to Austria's democratization after 1945", october 17, 2019-february 24, 2020 at Architekturzentrum Wien.

In the 'Moscow Declaration' of 1943 the Allies officially propagated the notion of Austria as the first victim of Hitlerite aggression and announced their intention to set up a "free and independent Austria" after the war, which finally happened in 1955. By questioning why it took so long to get to this point, the author addresses issues such as the victim thesis, Austrians as perpetrators, Austrian anti-Semitism and official attempts to mitigate its effects after the war. He discusses the various proposals for post-war Austria and connects for the first time the issues of Anschluss, German question, Cold War, and the State Treaty. He makes it clear that the question of Austria was from the very beginning inextricably linked with the more important question of Germany.

This book compares the various aspects ? political, military economic ? of Soviet occupation in Austria, Hungary and Romania. Using documents found in Austrian, Hungarian, Romanian and Russian archives the authors argue that the nature of Soviet foreign policy has been misunderstood. Existing literature has focused on the Soviet foreign policy from a political perspective; when and why Stalin made the decision to introduce Bolshevik political systems in the Soviet sphere of influence. This book will show that the Soviet conquest of East-Central Europe had an imperial dimension as well and allowed the Soviet Union to use the territory it occupied as military and economic space. The final dimension of the book details the tragically human experiences of Soviet occupation: atrocities, rape, plundering and deportations.

From 1957 onwards, the "Pugwash Conferences" brought together elite scientists from across ideological and political divides to work towards disarmament. Through a series of national case studies - Austria, China, Czechoslovakia, East and West Germany, the US and USSR – this volume offers a critical reassessment of the development and work of “Pugwash” nationally, internationally, and as a transnational forum for Track II diplomacy. This major new collection reveals the difficulties that Pugwash scientists encountered as they sought to reach across the blocs, create a channel for East-West dialogue and realize the project’s founding aim of influencing state actors. Uniquely, the book affords a sense of the contingent and contested process by which the network-like organization took shape around the conferences. Contributors are Gordon Barrett, Matthew Evangelista, Silke Fengler, Alison Kraft, Fabian Lüscher, Doubravka Olšáková, Geoffrey Roberts, Paul Rubinson, and Carola Sachse.