Aubrey Wilson's Marketing Audit Check Lists
Title | Aubrey Wilson's Marketing Audit Check Lists PDF eBook |
Author | Aubrey Wilson |
Publisher | McGraw-Hill Book Company Limited |
Pages | 215 |
Release | 1982-01-01 |
Genre | Business & Economics |
ISBN | 9780070845749 |
Marketing Audit Checklists
Title | Marketing Audit Checklists PDF eBook |
Author | Aubrey Wilson |
Publisher | McGraw-Hill Book Company Limited |
Pages | 283 |
Release | 1993 |
Genre | Business & Economics |
ISBN | 9780077077600 |
Marketing Audit Handbook
Title | Marketing Audit Handbook PDF eBook |
Author | Aubrey Wilson |
Publisher | Kogan Page Publishers |
Pages | 469 |
Release | 2005-12-03 |
Genre | Business & Economics |
ISBN | 0749447176 |
This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. The handbook includes: a guide to key marketing audit questions and practical solutions; guidance on how to identify no-cost and low-cost marketing and sales techniques; and detailed checklists, backed up with examples and case histories to illustrate application. This text brings together tools, checklists and techniques to enable the reader to put together internal marketing audits that are applicable to any organization. It is accompanied by a free CD-ROM.
The Marketing Manual
Title | The Marketing Manual PDF eBook |
Author | Michael Baker |
Publisher | Routledge |
Pages | 288 |
Release | 2009-11-03 |
Genre | Business & Economics |
ISBN | 1136356789 |
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
Marketing
Title | Marketing PDF eBook |
Author | |
Publisher | |
Pages | 1110 |
Release | 1985 |
Genre | Marketing |
ISBN |
Marketing and Sales Management
Title | Marketing and Sales Management PDF eBook |
Author | Jean Herold |
Publisher | Greenwood |
Pages | 192 |
Release | 1988-03-15 |
Genre | Business & Economics |
ISBN |
The Marketing Audit Handbook
Title | The Marketing Audit Handbook PDF eBook |
Author | |
Publisher | |
Pages | 294 |
Release | 2007 |
Genre | Marketing |
ISBN |
This book offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the most from the internal marketing audit.