Bert is a larger than life protagonist who lives in a universe that is out to get him. He is a loser at love and a failure in life, who decides to garner good luck for himself by finding a girlfriend for his perfect yet lonely best friend, Jack. While on the hunt for good luck, Bert suffers dark and shocking hardships. His life is threatened, he gets kidnapped, he falls into a coma, and wakes up in serious trouble. During Bert's good luck journey, he explores the meaning of love, envy, human desperation, and the existence of good luck.

The eternal question: Are you a Bert or an Ernie? You’ll find out thanks to The Importance of Being Ernie (and Bert). And this book will show you how to be best friends with those who wear their stripes a little differently. Bert and Ernie have been friends and roommates on Sesame Street for decades, despite very different approaches to life’s challenges and joys. One collects jokes, the other collects paperclips. One loves pigeons, the other his Rubber Duckie. One sees the bathtub half-full, the other needs to empty it so he can give it a good scrub. But they both agree that having a best buddy is worth all the daily ups and downs. There are no better experts on living together and learning together. Their guide to friendship will make the perfect gift for any Bert or Ernie in your life. An Imprint Book "This might be one of the happiest books you’ll ever pick up." —Nerdist For more fun from folks who live on Sesame Street, check out Cookie Monster's The Joy of Cookies and Oscar the Grouch's The Pursuit of Grouchiness.