As Good as New
Title | As Good as New PDF eBook |
Author | Jennifer Dawson |
Publisher | Zebra Books |
Pages | 352 |
Release | 2016 |
Genre | Fiction |
ISBN | 1420140132 |
After an injury ends his NFL career, Evan Donovan is stunned when Penelope Watkins, the woman who has loved him for years, shows up on his doorstep determined to nurse him back to health--and to make him admit that he cannot live without her.
Good Is the New Cool
Title | Good Is the New Cool PDF eBook |
Author | Afdhel Aziz |
Publisher | Simon and Schuster |
Pages | 304 |
Release | 2016-10-25 |
Genre | Business & Economics |
ISBN | 1682450473 |
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Good as New
Title | Good as New PDF eBook |
Author | Bernd Penners |
Publisher | Kane/Miller Book Publishers |
Pages | 0 |
Release | 2021-06 |
Genre | Juvenile Fiction |
ISBN | 9781684642229 |
Dog, Crocodile, Elephant, Giraffe, and Mouse have hurt themselves! What will it take to make them feel all better and as good as new? Use the stickers to help!
Good As New
Title | Good As New PDF eBook |
Author | John Henson |
Publisher | John Hunt Publishing |
Pages | 353 |
Release | 2013-05-27 |
Genre | Religion |
ISBN | 1782790403 |
This radical new translation conveys the early Christian scriptures in the idiom of today. It follows principles of cultural and contextual translation, and returns to the selection of books the the early Church held in highest esteem.
As Good as New
Title | As Good as New PDF eBook |
Author | Charlie Jane Anders |
Publisher | Macmillan |
Pages | 27 |
Release | 2014-09-10 |
Genre | Fiction |
ISBN | 1466881038 |
From the author of the Hugo-winning "Six Months, Three Days," a new wrinkle on the old story of three wishes, set after the end of the world. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Good As New
Title | Good As New PDF eBook |
Author | Barbara Douglass |
Publisher | Turtleback Books |
Pages | 0 |
Release | 1989 |
Genre | |
ISBN | 9780833547101 |
Caillou: The Magic of Compost
Title | Caillou: The Magic of Compost PDF eBook |
Author | |
Publisher | Chouette Publishing, Inc. |
Pages | 28 |
Release | 2012-04-01 |
Genre | Juvenile Fiction |
ISBN | 2894509847 |
Caillou loves magic. Grandma impresses Caillou so much with her “composter” magic trick that Caillou has to try it too. He goes home and turns scraps of leftovers, grass clippings, and apple cores into plant food!