Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, reflect, shape, and challenge social values.

Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

America was founded on bold ideas and beliefs. This book examines the ideas and movements that shaped our nation, presenting thorough, accessible entries with sources that improve readers' understanding of the American experience. Presenting accessibly written information for general audiences as well as students and researchers, this three-volume work examines the evolution of American society and thought from the nation's beginnings to the 21st century. It covers the seminal ideas and social movements that define who we are as Americans—from the ideas that underpin the Bill of Rights to slavery, the Civil Rights movement, and the idea of gay rights—even if U.S. citizens often strongly disagree on these topics. Organized topically rather than chronologically, this encyclopedia combines primary sources and secondary works or historical analyses with text describing the ideas and movements in question. In addition, each entry includes a list of suggestions for further reading that directs readers to supplementary sources of information. The set's unique perspective serves to depict how American society has evolved from the nation's beginnings to the present, revealing how Americans as a people have acted and responded to key ideas and movements.

From the New York Times bestselling team behind Rad American Women A-Z comes an illustrated collection of radical and transformative political, social, and cultural movements in American history. “An engaging, fascinating, and necessary book that speaks truth to power.”—Congresswoman Barbara Lee In Rad American History A-Z, each letter of the alphabet tells the story of a significant moment in America's progressive history--one that isn't always covered in history classes: A is for Alcatraz, and the Native occupation of 1969; C is for the Combahee River Raid, a Civil War action planned in part by Union spy Harriet Tubman; Z is for Zuccotti Park, and the Occupy movement that briefly took over the world. Paired with dynamic paper-cut art by Miriam Klein Stahl, the entries by Kate Schatz explore several centuries of politics, culture, art, activism, and liberation, including radical librarians, Supreme Court cases, courageous youth, punk rocker grrrls, Southern quilts, and modern witches. In addition to the twenty-six core stories, short sidebars expand the discussion, and dictionary-style lists refer readers to additional key moments. So while F is for Federal Theater Project, a New Deal-era program that employed thousands of artists, F is also for Freedom Rides and First Amendment. E is for Earth First!, but also for Endangered Species Act and Equal Rights Amendment. There are tales of triumph, resilience, creation, and hope. Each engaging, fact-filled narrative illustrates an eye-opening moment that shows us how we got to now--and what we need to know about our histories to create a just and sustainable future. Advance praise for Rad American History A-Z “I wish I’d had Rad American History A–Z when I was growing up; it’s a book I hope to read to my children one day. In such chaotic political times, this is a critical tool for young people to know how change happens, and to know that they, too, can make change happen. This book belongs on all library shelves as a transformative approach to history as we know it.”–Alicia Garza, cofounder of Black Lives Matter Global Network

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.