Have you ever wondered why you are drawn to certain people, ideas or products and turned off by others? Are you constantly searching for something you can't put your finger on, or wondering whether you are living a life that truly fits?In Archetypes, New York Times bestselling author Caroline Myss delves into the world of archetypes, which have been the subject of her work for more than 25 years. Archetypes are universal patterns of behavior that, once discovered, help you better understand yourself and your place in the world. In short, knowing your archetypes can transform your life.Within the pages of this book, Myss writes about ten primary archetypes that have emerged in today's society: the Caregiver, the Artist/Creative, the Fashionista, the Intellectual, the Rebel, the Queen/Executive, the Advocate, the Visionary, the Athlete, and the Spiritual Seeker. In each chapter, she explains one individual archetype, showing how it has evolved and then in fascinating detail lays out the unique characteristics, the defining graces, the life challenges, and other information to help you understand if you are part of this archetype family and if so, how you can fully tap into its power. She also offers tips and practical advice on how to fully engage with your archetypes. Learning which archetypes best describe you is just the beginning. You can then use this knowledge to make more conscious decisions about everything from careers to relationships, avoiding common pitfalls of your personality type while playing up your strengths. The result is a happier, more authentic you. It's never too late to change your life by embracing your archetypes to the fullest.So are you a Rebel? An Artist? A Visionary? Join us . . . and find yourself.

Discover the personality archetypes within you and improve your life and relationships with a new self-guided system of personal transformation. In Traditional Chinese Medicine (TCM) philosophy, the elements Wood, Fire, Earth, Metal, and Water are the foundation of how nature grows and evolves. They are believed to help us understand everything from illness and healing to the fundamental processes of child development—and they continue to inform Chinese medicine practice today. But as Ayurvedic nutritionist, reiki master, and Tournesol founder Carey Davidson demonstrates in this book, each of the five elements can also be seen as a personality archetype—and inside all of us is a unique blend of these archetypes that serves as a window into living a more fulfilling life on every level. In The Five Archetypes, Davidson explains that by knowing the personality traits associated with each type and using what she calls the Five Archetypes method, you can actually start to predict your behavioral patterns—not only with yourself but also with your friends, your romantic partner, your children, and even your colleagues. By practicing this method, you will also: -Learn how to exercise more control over behaviors that thwart your potential -Hone your self-awareness and self-regulation skills in the face of day-to-day stress -And understand what really makes people tick, so that you spend less time in stagnant relationships and more time in gratifying ones Through her study of the elements and the observations she’s made in her work with individuals, couples, companies, parents, kids, and educators, Davidson has created a simplified and practical guide to harnessing the strengths of our five archetypes. Complete with an assessment designed to help you discover your primary, secondary, and lowest types, The Five Archetypes will not only teach you more about yourself and others but also transform your relationships and set you on the path to personal and interpersonal harmony.

Reprint. Originally published: 1959; 1st Princeton/Bollingen pbk. ed. published: 1970.

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

A sweeping view of the psychologies of cultures from the Sensitive Chaos of hunter-gatherers, to the Great Round of Neolithic villagers, to the Four Quarters of Bronze Age warrior chieftains, to the Pyramid of theocratic nation states, to the Radiant Axes of empires, to the Grid of commercial societies, to the Dissolution of collapse.

"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.

NEW YORK TIMES BESTSELLER • One million copies sold! “A deeply spiritual book [that] honors what is tough, smart and untamed in women.”—The Washington Post Book World Book club pick for Emma Watson’s Our Shared Shelf Within every woman there lives a powerful force, filled with good instincts, passionate creativity, and ageless knowing. She is the Wild Woman, who represents the instinctual nature of women. But she is an endangered species. For though the gifts of wildish nature belong to us at birth, society’s attempt to “civilize” us into rigid roles has muffled the deep, life-giving messages of our own souls. In Women Who Run with the Wolves, Dr. Clarissa Pinkola Estés unfolds rich intercultural myths, fairy tales, folk tales, and stories, many from her own traditions, in order to help women reconnect with the fierce, healthy, visionary attributes of this instinctual nature. Through the stories and commentaries in this remarkable book, we retrieve, examine, love, and understand the Wild Woman, and hold her against our deep psyches as one who is both magic and medicine. Dr. Estés has created a new lexicon for describing the female psyche. Fertile and life-giving, it is a psychology of women in the truest sense, a knowing of the soul.