These essays provide a lively introduction to the field of applied social psychology. The contributors - who include economists, sociologists, linguists, anthropologists and psychologists - deal with problems and models specific to the Indian socio-economic reality. They provide a comprehensive analysis of research on deprivation, poverty, competence, population, political behaviour, achievement motivation, social tension, multilingualism and marginality of weaker sections. They highlight diverse issues using Indian models which have a direct bearing on national development.

"The volume fills an important gap that exists in social-psychological research in India. The contributors present different perspectives. However, the unitary theme of social relevance and interdisciplinary perspective is highlighted. The contributors have provided some suggestions, but they have also indicated the anomalies in our social system. This adds to the merit of the book from a broader perspective. --Indian Psychological Abstracts and Reviews Providing a lively introduction to the field, Applied Social Psychology in India, represents the shift from laboratory-oriented research to problem-oriented naturalistic research. It provides a comprehensive analysis of research on deprivation, poverty, competence, population, political behavior, achievement motivation, social tension, and multilingualism.

This student-friendly introduction to the field focuses on understanding social and practical problems and developing intervention strategies to address them. Offering a balance of theory, research, and application, the updated Third Edition includes the latest research, as well as new, detailed examples of qualitative research throughout.

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.

The concept of applied social psychology aims at using social psychology theories and principles to improve the functioning of institutions and individuals. The five chapters of this book contain carefully selected essays that approach both academic issues and empiric research results covering a wide range of interests. The ways in which vulnerable groups rely on psychological mechanisms in their adjustment to concrete situations, and new research in the sphere of mental health are two such subjects covered here. This book will serve as a useful tool for professionals in psychology, medicine, education, social work, and counsellors in permanent interaction with the human factor. However, Applied Social Psychology is in no way restrictive: it will also be useful and accessible for a wider audience interested in reading about psychology, education, and communication from interdisciplinary perspectives.

From aggression to altruism, prejudice to persuasion, Essential Social Psychology 4e introduces students to the classic studies, the controversial debates and innovative research that define social psychology today. It gives students what they need to know about the key areas of social psychology whilst also demonstrating its relevance to current, real world events. New to this edition: Coverage of social neuroscience Inclusion of evolutionary psychology ‘Back to the Real World’ boxes which situate academic findings in the real life context of the world around you Online, there are resources for students which create a complete learning experience to help students build confidence and apply their knowledge successfully in assignments and exams. You′ll also find teaching materials to help every week which can be easily incorporated into your VLE.

This edited volume presents indigenous research strategies for bringing about substantial improvement in psychological and socio-cultural empowerment of Indian citizens in various contexts.