Research Paper (undergraduate) from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: A+, Webster University, course: BUSN 6120-2R, language: English, abstract: When reflecting on technology, and the progress that we have made in the last ten years, it is hard to imagine where we would be today without it. We as a society have integrated technology into our lives every single day. A large part of this is due to the ability to connect to the world with our fingertips whenever and wherever we may be. Whether we are surfing the web, listening to music, face timing with our friends and or loved ones, or simply checking in on our social networks. Technology has become a norm and a hygiene factor of our society that most of us could not live without. Apple Inc. and its former CEO, Steve Jobs deserve a substantial amount of credit for these changes. They have led the way in innovation, user friendliness, and ascetically pleasing products that many have tried to contend with and have had no success. Apple Inc. has created a brand so powerful, that their products themselves have become fashionable and almost a never-ending trend. Their brand loyalty is so deep that consumers will stand in lines for not hours but, days awaiting the release of the newest product, even if the changes that are made to it are minimal. They are the first and only company to create a line of products that seamlessly integrate together, and are accessible anywhere with a cellphone signal. However, many question the company’s viability due to the recent passing of former CEO Steve Jobs. Will Apple Inc. be able to continue in its predecessor’s footsteps? Or will Apple Inc. dwindle away like last years fashion trend? This paper will examine Apple Inc. using a SWOT Analysis, and will bring to light Apple Inc. areas of strengths, weaknesses, opportunities and threats.

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Kent, course: Masters of Business Administration, language: English, abstract: This paper looks at Apple Inc., which primarily operates in U.S. and involves in development, design, and marketing of computers, portable digital music players, and media devices. It evaluates the macro environment in which Apple Inc. is operating with the help of the PESTLE analysis. Next, it studies the strength and competitive positions of Apple Inc with the help of Porter’s five forces analysis. Later, a SWOT analysis is conducted to understand the micro environment of Apple Inc. Finally, Comprehensive analyses of financial ratios and share performance are conducted to understand the financial condition and the stock performance of Apple Inc.

The case describes the successful tenure of Steve Jobs as CEO of Apple and how he succeeded in creating one of the wealthiest and most innovative companies in the world. The student is invited to consider what will happen to the company after Steve Jobs' death under the leadership of Tim Cook and whether Apple can replicate its success of previous years.

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