An annual report is a powerful and revealing document about a company's financial standing, and can offer the savvy reader substantial insight about where the company may be headed in the future. But to the untrained eye, it may seem like walls of accounting technicalities provided to fill up space between the glossy photos and the upbeat "Message from the CEO."Annual Reports 101 gets past the PR machine to show the meaning behind the math. This straightforward guide reveals how to read the primary financial documents in the report, and then extract more information--from the numbers themselves and from the often fluffy text--than some companies want the public to know. The book shows how to watch out for "red flags," decipher footnotes and see past common practices that, while legal, may not give the most accurate picture. Readers of annual reports include potential investors and business partners, financial advisers, company employees, lenders and many others whose stake in the success of a public company is crucial to their own.

Annual Reports 101 gets past the PR machine to show the meaning behind the spin. This ultra-practical guide shows you how to thoroughly translate and read "between the lines" of the balance sheet, income statement, cash flow report, and the accompanying text. The book helps you get a true sense of the "big picture" behind the company, allowing you to move beyond the numbers themselves and the fluffy, PR-driven copy. Before you know it, you'll have the tools to spot red flags, decipher footnotes, and see past common practices that, while legal, may not give the most accurate picture.

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.