The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.

"To accompany Writing and Reporting for the Media."

NWR Nine is the 25th Anniversary Edition of this classic text. Teaching by example, with vivid writing, Mr. Mencher teaches students the fundamentals of reporting and writing news.

Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.