Analytical CRM
Title | Analytical CRM PDF eBook |
Author | Markus Wübben |
Publisher | Springer Science & Business Media |
Pages | 286 |
Release | 2009-02-26 |
Genre | Business & Economics |
ISBN | 3834981214 |
Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.
The CRM Handbook
Title | The CRM Handbook PDF eBook |
Author | Jill Dyché |
Publisher | Addison-Wesley Professional |
Pages | 338 |
Release | 2002 |
Genre | Business & Economics |
ISBN | 9780201730623 |
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Effective CRM using Predictive Analytics
Title | Effective CRM using Predictive Analytics PDF eBook |
Author | Antonios Chorianopoulos |
Publisher | John Wiley & Sons |
Pages | 405 |
Release | 2016-01-19 |
Genre | Mathematics |
ISBN | 1119011558 |
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.
CRM
Title | CRM PDF eBook |
Author | Jeffrey Peel |
Publisher | Elsevier |
Pages | 235 |
Release | 2002-07-03 |
Genre | Computers |
ISBN | 0080503446 |
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.·Defines the nature of new CRM niche solutions·Provides entirely new types of functionality that mesh seamlessly·Describes solutions focused solely on the needs of the customer
Fundamentals of Service Systems
Title | Fundamentals of Service Systems PDF eBook |
Author | Jorge Cardoso |
Publisher | Springer |
Pages | 378 |
Release | 2015-12-12 |
Genre | Computers |
ISBN | 3319231952 |
This textbook addresses the conceptual and practical aspects of the various phases of the lifecycle of service systems, ranging from service ideation, design, implementation, analysis, improvement and trading associated with service systems engineering. Written by leading experts in the field, this indispensable textbook will enable a new wave of future professionals to think in a service-focused way with the right balance of competencies in computer science, engineering, and management. Fundamentals of Service Systems is a centerpiece for a course syllabus on service systems. Each chapter includes a summary, a list of learning objectives, an opening case, and a review section with questions, a project description, a list of key terms, and a list of further reading bibliography. All these elements enable students to learn at a faster and more comfortable peace. For researchers, teachers, and students who want to learn about this new emerging science, Fundamentals of Service Systems provides an overview of the core disciplines underlying the study of service systems. It is aimed at students of information systems, information technology, and business and economics. It also targets business and IT practitioners, especially those who are looking for better ways of innovating, designing, modeling, analyzing, and optimizing service systems.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Title | Advertising and Branding: Concepts, Methodologies, Tools, and Applications PDF eBook |
Author | Management Association, Information Resources |
Publisher | IGI Global |
Pages | 1838 |
Release | 2017-01-06 |
Genre | Business & Economics |
ISBN | 1522517944 |
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Customer Relationship Management
Title | Customer Relationship Management PDF eBook |
Author | SCN Education |
Publisher | Springer Science & Business Media |
Pages | 406 |
Release | 2013-11-11 |
Genre | Technology & Engineering |
ISBN | 3322849619 |
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.