This comprehensive and practical text introduces your students to concepts and theories of educational administration. It is unlike other texts which are structured in isolated units. Instead, the topics in this book are connected, presented in the context of the ISLLC standards which reveal the real world of practicing school administrators.

Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book. This Package Contains: MyCommunicationLab with E-Book Student Access Code Card and Public Relations: Strategies and Tactics, Books a la Carte Edition Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

This book addresses career-related questions commonly asked by students beginning the study of school administration. As an introductory text, it presents a broad overview of school administration as a specialized field of study and as an applied field of professional practice. Special attention is given to describing the social, political, and economic contexts of contemporary practice. Chapter titles reflect the book's content: (1) "Perspective of Educational Administration"; (2) "Administration Roles in Professional Education"; (3) "The Study of School Administration"; (4) "School Administration: Requirements and Opportunities "; (5) "Control and Authority in Public Education"; (6) "Social, Political, and Historical Context of Private Education"; (7) "Organizational Dimensions of Schools"; (8) "The Roles of School in Society"; (9) "Administrative Strategies and Styles"; (10) "Behavior, Decision Making, and Reflective Practice"; (11) "Important Aspects of Practice"; (12) "Demands for School Reform"; (13) "Responses to Student Needs and Public Dissatisfaction"; (14) "Transforming the School"; (15) "Women and Minorities in School Administration"; and (16) "Planning Your Career." Each chapter contains implications for practice, points for further discussion, suggested activities, and list of references. (Contains a subject index.) (WFA).