An exploration of America's self-defeating war on obesity argues against the myth that falsely equates thinness with health and explains why dieting is bad for the health and how the media misinform the public.

A science journalist's provocative exploration of how biology, psychology, media, and culture come together to shape our ongoing obsession with our bodies, while also tackling the myths and realities of the "obesity epidemic."

Drawing on the latest research and twenty years of working with overweight patients, this short and punchy book dispels myths and tells the tough truths about our obesity epidemic. Toomath shows how our modern world is making us fat. And while governments and individuals keep trying things that science shows do not work, she outlines what just might make a difference in ending the obesity epidemic.

In a broad ranging review of current thinking on obesity, the authors criticise much of the existing research for being biased by ideological and moral assumptions.

We want to be slim more than anything else in the world, so why do we have an obesity epidemic? If the solution is as simple as ‘eat less and do more’, why are 90% of today’s children facing a fat future? What if the current diet advice is not right? What if trying to eat less is making us fatter? What if everything we thought we knew about dieting is wrong? This is, in fact, the case. This book will de-bunk every diet myth there is and change the course of The Obesity Epidemic. This is going to be a ground breaking journey, shattering every preconception about dieting and turning current advice upside down. Did you know that we did a U-Turn in our diet advice thirty years ago? Obesity has increased ten fold since – coincidence or cause? Discover why we changed our advice and what is stopping us changing it back; discover the involvement of the food industry in our weight loss advice; discover how long we have known that eating less and doing more can never work and discover what will work instead. There is a way to lose weight and keep it off, but the first thing you must do is to throw away everything you think you know about dieting. Because everything you think you know is actually wrong. The diet advice we are being given, far from being the cure of the obesity epidemic, is, in fact, the cause.

In a consumerist society obsessed with body image and thinness, obesity levels have reached an all-time high. This multi-faceted book written by a range of experts, explores the social, cultural, clinical and psychological factors that lie behind the OCyObesity EpidemicOCO. It is required reading for the many healthcare professionals dealing with the effects of obesity and for anyone who wants to know more about the causes of weight gain and the best ways of dealing with it.Fat Matters covers a range of issues from sociology through medicine to technology. This is not a book for the highly specialised expert. Rather it is a book that shows the diversity of approaches to the phenomenon of obesity, tailored to the reader who wants to be up-to-date and well-informed on a subject that is possibly as frequently discussed and as misunderstood as the weather."