American Men of Action

American Men of Action
Title American Men of Action PDF eBook
Author Burton E. Stevenson
Publisher Lindhardt og Ringhof
Pages 302
Release 2021-09-03
Genre Literary Collections
ISBN 8726552604

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‘American Men of Action’ is Stevenson’s exploration of the lives of some of the most notable men in American history. From Christopher Columbus to Melvil Dewey, he leaves no stone of American history unturned. His concise and intentional manner manages to make even the most mundane pieces of history captivating. An American author and librarian, Burton Egbert Stevenson (1872-1962) was born in Chillicothe, Ohio. After studying at Princeton, he fought in the First World War, founded a library in Camp Sherman, and worked at Chillicothe city library for an impressive 58 years. He also founded the American Library in Paris, during his posting as the European director of the Library War Service. Alongside this, he was also an author, writing and compiling over 50 books across his lifetime, his children’s books and anthologies being the most well-known among them.

American Men of Mind

American Men of Mind
Title American Men of Mind PDF eBook
Author Burton E. Stevenson
Publisher Lindhardt og Ringhof
Pages 297
Release 2021-09-03
Genre Biography & Autobiography
ISBN 8726552612

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‘American Men of Mind’ is a captivating exploration of the lives of the most notable intellectual men and women of American history. A collection of short biographies that spans a variety of disciplines, this collection is unmissable for anyone with an interest in the people who made America the country that it is today. An American author and librarian, Burton Egbert Stevenson (1872-1962) was born in Chillicothe, Ohio. After studying at Princeton, he fought in the First World War, founded a library in Camp Sherman, and worked at Chillicothe city library for an impressive 58 years. He also founded the American Library in Paris, during his posting as the European director of the Library War Service. Alongside this, he was also an author, writing and compiling over 50 books across his lifetime, his children’s books and anthologies being the most well-known among them.

Congressional Record

Congressional Record
Title Congressional Record PDF eBook
Author United States. Congress
Publisher
Pages 1328
Release 1968
Genre Law
ISBN

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The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

Lives of Illustrious Men of America

Lives of Illustrious Men of America
Title Lives of Illustrious Men of America PDF eBook
Author W. L. Barre
Publisher
Pages 972
Release 1860
Genre Statesmen
ISBN

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ENTANGLED PURSUITS

ENTANGLED PURSUITS
Title ENTANGLED PURSUITS PDF eBook
Author BRENDA JACKSON
Publisher MADARIS PUBLISHERS
Pages 309
Release 2020-08-25
Genre Art
ISBN

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WHEN DANGER ARRIVES, REAL MEN TAKE ACTION Detective Andrew Logan hears that Detective Antonia Oliver is back in town. It's been four years since they were involved in a hot, heavy, and steamy affair. Andrew's life gets complicated when Toni is assigned as his new partner. Paired together, they try hard to ignore the sexual chemistry that's stronger than ever between them. One homicide investigation turns deadly and Toni's life is in danger. Andrew goes into action, determined to protect the woman he's trying his damnedest not to fall in love with.

Foreign Policy of Freedom

Foreign Policy of Freedom
Title Foreign Policy of Freedom PDF eBook
Author
Publisher Ludwig von Mises Institute
Pages 386
Release
Genre
ISBN 1610164474

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How Brands Become Icons

How Brands Become Icons
Title How Brands Become Icons PDF eBook
Author D. B. Holt
Publisher Harvard Business Press
Pages 282
Release 2004-09-15
Genre Business & Economics
ISBN 1422163326

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Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.