Men are losing their masculinity. Guys are urged to get in touch with their "feminine" side at the expense of the traditional attributes that make men "male." Not only has "manliness" become a dirty word in a society of beta males and couch potatoes, but there's actually less and less of it in the blood of too many American men, with studies showing declines in average testoterone levels over the past 20 years. Today's men need a major adjustment of alpha attitude, and "Alpha Male Challenge" is the 10-week plan for reclaiming the masculine, competitive edge guys need to be on top of their game in every aspect of their lives. It's the new blueprint for the "true" Alpha Male--the ideal of masculine excellence today. More than just another fitness book, this three-part exercise, diet, and mind-set overhaul features: the revolutionary MaleScale assessment questionnaire that measures the physical and mental traits that define the true Alpha Male; a step-by-step regimen to develop the Four C's of Alpha Attitude: commitment, confidence, courage, and conscience; the Alpha Wave Basic Training program to build muscle, burn fat, and produce testosterone; the Work Heart/ Play Heart cardio system; and the Alpha Fuel Solution, a convenient approach to food and supplements with simple Fuel Rules based on what the human body was designed to eat over the past 2.5 million years, tweaked with cutting edge innovations. This is a straightforward instruction manual to build the kind of man these hard times demand: ruggedly powerful and supremely confident. It will help guys become more successful in their workouts, in their careers, and even in their relationships, as they learn to embody the everyday heroism of the true Alpha Male.

How to Date a Werewolf: #1 Never call him ‘Good Doggie.’ I’ve got a problem. A big, hairy problem. An enforcer from the Werewolves Motorcycle Club broke into my house. He thinks I know the Werewolves’ secret, and the pack sent him to guard me. #2 During a full moon, be ready to get freaky By the time he decides I’m no threat, it’s too late. His wolf has claimed me for his mate. Too bad we can’t stand each other… # 3 Bad girls get eaten in the bedroom ...until instincts take over. Things get wild. Naked under the full moon, this wolfman has me howling for more. # 4 Break ups are hairy Not even a visit from the mob, my abusive ex, my crazy mother and a road trip across the state in a hippie VW bus can shake him. #5 Beware the mating bite Because there’s no running from a wolf when he decides you’re his mate.

The business world swarms with alpha males—powerhouses who take charge, produce astonishing results, and bring enormous value to their organizations. But many alphas also leave a path of destruction in their wake. Competitive, belligerent, and impatient, these hard-charging leaders can run roughshod over colleagues and employees, to the detriment of their careers and the bottom line. In Alpha Male Syndrome, Kate Ludeman and Eddie Erlandson build on their Harvard Business Review article “Coaching the Alpha Male”—sounding a wake-up call to all alphas and the companies they work for. The authors show alphas how to leverage their unique strengths while confronting their destructive “flip side risks.” They describe the distinguishing dynamics of the alpha male syndrome and identify four breeds: commanders, executors, strategists, and visionaries. By understanding each type’s nuances, alphas can transform themselves into more effective leaders. And those who work with alphas can transform nightmare work groups into collaborative dream teams. Exercises, checklists, and tips enable readers to harness the enormous power of the alpha personality while minimizing the downsides of alpha behavior.

Most people drift through life with no idea of what they would like to do. They wake up in a morning and go to bed at night without any direction. These are the beta and omega males, these are the people who end up flipping burgers at McDonald's. As well as ending up in an unfulfilling job, if you don't know what it is you want from life, it will come across in your thoughts, actions, and demeanor. If you don't have a purpose in life then you will know just how difficult life can be when you don't know where you are going. But you can easily start living your life with purpose straight away Alpha males are few; that's why you won't find more than one alpha male in a group. Any growing or nomadic males that are interested in taking over an animal group will have to face the Alpha to a fight, one on one, for the position in the animal pack. This doesn't mean that he's the only male in the group; the other males (beta males) are simply submissive to the overpowering presence of the alpha male and don't challenge his domain as a result. Most females of an animal species prefer an 'alpha type' male males that exhibit certain characteristics that prove he's not only strong but smart and protective enough to keep their group safe. Human females are no different; on some base level, most women are attracted to the types of men that exhibit the same features as an Alpha in a pride of lions. Having the ability to have offspring with an 'alpha' that is strong, smart, and quick are all desirable traits to have in a lion cub, and just like the lionesses in the pride, human women also locate men, 'alpha men', that exhibit the same sort of qualities to not only protect their children but also pass on those traits through the generations.

Lance Allred once lived the masculine dream, succeeding in the hypercompetitive world of the NBA—only to discover that it was really a nightmare. In The New Alpha Male, Lance shares the gritty truths he's learned about modern masculinity, offering a new and much more fulfilling way forward for men from all walks of life.

Learn step-by-step how you can create a high-income, low-work business, as well as relationships with women based on freedom instead of rules and drama. If you're a man who: - Doesn't make enough money - Has trouble attracting women - Has problems maintaining quality relationships with women - Has difficulty hitting your big goals - Has work that consumes too much of your life - Has trouble staying motivated - Tends to have lots of "drama" in your relationships ...then this book was written specifically for YOU. It's over 400 pages of proven principles and techniques that have been successfully used by men all over the Western world. Because of rapidly changing technology and cultural norms, for the first time in history a man can live truly as he desires. He can truly be free, both in his business life and woman life, even if he's committed to one special girl. In The Unchained Man: The Alpha Male 2.0, you will learn specific, step-by-step techniques to: - Design a low-work, high-income business that you can run from anywhere with no employees. - Design the perfect type of relationship for you: casual, very serious and committed, or something in-between. One where you can love a woman but still be free to do whatever you want without having to "check in" with anyone. - Design an entire life structured to make you happier. - Be more focused on your big goals while still maintaining personal freedom and happiness. Hit those goals faster! - Dramatically improve your dating and sex life. - Better manage your time and reduce stress. - Overcome mental blocks to your own happiness, most of which you don't even know are there! - Be more confident. - Look better. - Integrate women, or that one special woman, into your life with fewer restrictions on your happiness, freedom, and masculinity. - Make more money from fewer hours of work. - Get your income up fast! - Raise happy children (if kids are something you want). - And much more! Thousands of men all over the world have already improved their work lives, relationship lives, sex lives, personal freedom, and happiness by living the lifestyle of the Alpha Male 2.0. Join us! It's a very good place to be, and it's all in this book.