A veteran Santa reveals heartwarming true stories and lessons from his twenty-year career spreading Christmas magic. With the holiday shopping season beginning earlier each year, more than ever. Americans are struggling to remember the true meaning of Christmas. And who better to deliver the gift of Christmas inspiration than a man who has spent the last two decades playing Santa? Sal Lizard was in his twenties when his beard and hair turned completely white. Today he appears everywhere from malls and parades to schools and hospitals. And— from his custom-made red velvet suits to the mistletoe that hangs from the rearview mirror in his Santa-mobile—he is Santa Claus three hundred and sixty-five days a year. In Being Santa Claus Sal reflects on his experiences with both children and adults including: Christmas magic is all around us: We don’t always see it, but it is there, shaping and enriching our lives. Sometimes you need to go that extra mile:Santa Claus is the one person who can’t even use a blizzard as an excuse not to honor his commitments, and Sal teaches adults the importance of always showing up for our children. Even a small child can make a big difference: Sal has met some impressive children over the years, and he’s learned that you don’t need to be a grown-up to make an impact on the world around you. In Being Santa Claus Sal shares these lessons, along with often heartwarming, occasionally heartbreaking, and sometimes downright hysterical stories from his twenty-year career as Santa.

Robert Field was the kind of man that had all of the noble attributes of Santa Claus, but had never had occasion in his life to play the role. It wasn't until after a series of personal setbacks that he felt the desire of "Becoming Santa." At first he became a Santa to make ends meet, but soon found that showing his natural love of people filled a hole in his heart that hadn't been so evident before. In the end Robert was surprised to discover that he, in reality, had become an authentic Santa Claus His existence was verifiable as an actual fact. His service grew out of practical matters and concerns. His actions were not artificial but heartfelt and genuine. And others strongly felt that he was worth of the name Santa. Parents of all ages have introduced their children to the wonders of Santa Claus. But in so doing they have silently dreaded the day when their child might ask, "Is Santa Claus real?" Now, because of Robert Field, they can honestly answer, "Yes "

This is the first book in the Santa and the Business of Being Santa series, newly updated (6/2017). These books are excellent for independent study as well as for use at the SATBOBS Santa Schools. This volume gives practical advice to those who seek to become a professional Santa Claus.

A little girl's belief in Santa is restored in this ode to the magic of Christmas. This is a holiday gift readers will treasure for years to come! It's two weeks before Christmas, and Deja is worried that Santa might not be able to visit her--after all, as a city kid, she doesn't have a chimney for him to come down and none of the parking spots on her block could fit a sleigh, let alone eight reindeer! But with a little help from her family, community, and Santa himself, Deja discovers that the Christmas spirit is alive and well in her city. With bold, colorful illustrations that capture the joy of the holidays, this picture book from award-winning author Tiffany D. Jackson and illustrator Reggie Brown is not to be missed.

"Nick is pretty sure Santa is his grandpa! Follow along to see if you agree ..."

"A funny, festive, silly look at Santa's biggest secrets."--Page 4 of cover.

A #1 New York Times bestseller and Christmas must-read from the creators of the laugh-out-loud bestsellers How to Babysit a Grandpa and How to Babysit a Grandma! After waiting for days and days and days, it’s finally Christmas Eve. And that’s when you can try to catch Santa.... Two sibling narrators give clever tips for “catching” Santa (be crafty! be clever! be gentle!) on Christmas Eve in this delightful and hilarious holiday offering, written in a fun instructional style. Filled with humor and warmth, this is a jolly read-aloud for the whole family to enjoy! And don't miss Jean Reagan and Lee Wildish's How to Raise a Mom and How to Surprise a Dad! “A new hit this year is How to Catch Santa. . . . The picture book offers lighthearted tips on how kids can steal a glimpse of Mr. Elusive, aka Santa. . . .” —USA Today