For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In these illuminating pages you will discover, among other things: Why the Flip camera became roadkill in the wake of the iPhone What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue How OXO designed a measuring cup that sold a million units in its first 18 months on the market Where Target got the idea for their "ClearRX" prescription system How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is Simple.

Under the fifty-year reign of Newark brewer Henry A. Guenther, millions of men, women, and children passed under the signs "Smile" and "Learn to Play" into what the legendary beer baron called "a little bit of Coney Island, the circus, an old-fashioned beer garden, and Monte Carlo rolled into one." With its myriad games, attractions, performances, and restaurants, it was impossible to walk away from the park unsatisfied and not wishing for a return.

Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.

Polarity therapy is the science of stimulating and balancing the body's life energy. In this heavily illustrated book, readers will find a complete and practical guide to releasing blocked energy through polarity energy balancing, nutrition, polarity yoga, and developing positive thoughts and attitudes.

Like a cherished old family album, this collection of more than two hundred fascinating photographs of Irvington brings to life people, places, and events of a bygone era. Although the Irvington depicted herefrom the time of the Civil War to the 1970shas changed significantly, its memory remains fresh in the minds of past and present residents alike. Culled from the extensive collections of the Irvington Public Library and Irvington Historical Society, this superb assemblage of images will stimulate many memories. Alan A. Siegel takes us on a delightful journey, starting when Irvington was a tiny village known as Camptown, to the twentieth century when Irvington was transformed almost overnight into a busy industrial and residential suburb of Newark. Shown too are the vital contributions made by successive waves of immigrants who flooded into Irvington during the first half of the twentieth century.

Traces the history of money and discusses stocks, bonds, mutual funds, futures, and options.

By analyzing over 100 "turning-point dreams", the author shows how even unpleasant dreams can serve as creative tools for insight, inspiration and inner peace. He shows how to recall, interpret and share dreams for heightened awareness and easier problem-solving