This book has clear aims: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (e.g. management, labor, and governments) to enable airlines to break out of the almost zero profit-margin game. It provides pragmatic insights into: the complexities of the airline business; the actual and perceived obstacles to achieving reasonable profit margin; past and present (successful and unsuccessful) strategies; plausible future prospects for global passenger growth; and alternative airline business models - particularly the type of models that have led to enduring success for a few. The audience includes airline senior executives, members of the board, major shareholders, government policy makers, labor leadership, the airline investment community, aircraft manufacturers.

September 1962: On a moonless night over the raging Atlantic Ocean, a thousand miles from land, the engines of Flying Tiger flight 923 to Germany burst into flames, one by one. Pilot John Murray didn’t have long before the plane crashed headlong into the 20-foot waves at 120 mph. As the four flight attendants donned life vests, collected sharp objects, and explained how to brace for the ferocious impact, 68 passengers clung to their seats: elementary schoolchildren from Hawaii, a teenage newlywed from Germany, a disabled Normandy vet from Cape Cod, an immigrant from Mexico, and 30 recent graduates of the 82nd Airborne’s Jump School. They all expected to die. Murray radioed out “Mayday” as he attempted to fly down through gale-force winds into the rough water, hoping the plane didn’t break apart when it hit the sea. Only a handful of ships could pick up the distress call so far from land. The closest was a Swiss freighter 13 hours away. Dozens of other ships and planes from 9 countries abruptly changed course or scrambled from Canada, Iceland, Ireland, Scotland, and Cornwall, all racing to the rescue—but they would take hours, or days, to arrive. From the cockpit, the blackness of the Atlantic grew ever closer. Could Murray do what no pilot had ever done—“land” a commercial airliner at night in a violent sea without everyone dying? And if he did, would rescuers find any survivors before they drowned or died from hypothermia in the icy water? The fate of Flying Tiger 923 riveted the world. Bulletins interrupted radio and TV programs. Headlines shouted off newspapers from London to LA. Frantic family members overwhelmed telephone switchboards. President Kennedy took a break from the brewing crises in Cuba and Mississippi to ask for hourly updates. Tiger in the Sea is a gripping tale of triumph, tragedy, unparalleled airmanship, and incredibly brave people from all walks of life. The author has pieced together the story—long hidden because of murky Cold War politics—through exhaustive research and reconstructed a true and inspiring tribute to the virtues of outside-the-box-thinking, teamwork, and hope.

"Rules and Procedures for Aviators, U.S. Department of Transportation, From Titles 14 and 49 of the Code of Federal Regulations"--Cover.

Reviews the challenges encountered by the airline industry, plausible future prospects for global passenger growth and its regional distribution, and alternative airline business models to capture and stimulate this traffic.