Across the academy, scholars are debating the question of what bearing scientific inquiry has upon the humanities. The latest addition to the AFI Film Readers series, Cognitive Media Theory takes up this question in the context of film and media studies. This collection of essays by internationally recognized researchers in film and media studies, psychology, and philosophy offers film and media scholars and advanced students an introduction to contemporary cognitive media theory—an approach to the study of diverse media forms and content that draws upon both the methods and explanations of the sciences and the humanities. Exploring topics that range from color perception to the moral appraisal of characters to our interactive engagement with videogames, Cognitive Media Theory showcases the richness and diversity of cognitivist research. This volume will be of interest not only to students and scholars of film and media, but to anyone interested in the possibility of a productive relationship between the sciences and humanities.

The measurement of colour is important in many commercial operations and professions, such as bleaching and colouration of textiles, applications of paints, dentistry and colouration of food products. This book will discuss colour measurement theories, the latest technological and scientific developments of measuring colour and the applications of colour measurement.Part one reviews the underlying theories, principles and methods of how to measure colour. It includes topics such as expressing colours numerically, camera based colour measurement, colour shade sorting and determining and improving the accuracy of colour measurement. Part two presents a selection of industrial applications illustrating the use of colour measurement in textiles, paint, teeth, hair and food.With its international range of contributors, Colour measurement: Principles, advances and industrial applications is beneficial to a variety of readers such as colour technologists, colour quality inspectors, product developers, dentists, cosmetologists and anyone who uses colour in their work. It will also be a valuable reference for academics and students studying design, fashion or colour related subjects. - Discusses colour measurement theories and the latest technological and scientific developments of measuring colour - Case studies illustrate camera based colour measurement and review visual and instrumental evaluation of whiteness and yellowness applications in industries including cosmetics and dentistry - Motivations for colour measurement are explored to answer questions raised as to why colours do not match and explain factors such as wet and dry fabric differences

Colour and appearance perceptions are very complex psychological phenomena. Written by one of the foremost authorities in the field, this major two-volume work addresses the key topics required to understand the issues and manage colour effectively. Principles of colour appearance and measurement Volume 2 addresses the visual measurement of colour, methods of comparing colours, and the management of colour in industry. Volume 2 begins with an overview of the visual measurement of colour. Chapter 1 discusses means of colour communication and various visual attributes of colour. Chapter 2 then focuses on several popular colour order systems, and chapter 3 discusses various colour difference formulae and their use in colour comparison and control. Subsequent chapters review instrumental colorant formulation, metamerism, chromatic adaptation and colour constancy, methods of shade sorting and digital colour reproduction. - Addresses the means of colour communication and the various attributes of colour - Examines colour order systems and the methods of colour comparison - Reviews the management of colour in industry

I*PROMS 2005 is an online web-based conference. It provides a platform for presenting, discussing, and disseminating research results contributed by scientists and industrial practitioners active in the area of intelligent systems and soft computing techniques (such as fuzzy logic, neural networks, evolutionary algorithms, and knowledge-based systems) and their application in different areas of manufacturing. Comprised of 100 peer-reviewed articles, this important resource provides tools to help enterprises achieve goals critical to the future of manufacturing.I*PROMS is an European Union-funded network that involves 30 partner organizations and more than 130 researchers from universities, research organizations, and corporations.* State-of-the-art research results * Leading European researchers and industrial practitioners * Comprehensive collection of indexed and peer-reviewed articles in book format supported by a user-friendly full-text CD-ROM with search functionality

As far back as the earliest Greek temples, color has been an integral part of architecture but also one of its least understood elements. Color theory is rarely taught in architecture schools, leaving architects to puzzle out the hows and whys of which colors to select and how they interact, complement, or clash. Color for Architects is profusely illustrated and provides a clear, concise primer on color for designers of every kind. This latest volume in our Architecture Briefs series combines the theoretical and practical, providing the basics on which to build a fuller mastery of this essential component of design. A wealth of built examples, exercises, and activities allows students to apply their learning of color to real-world situations.