David Noonan believes it's time for a return to the time-tested maxims of yesteryear. Inside, he offers a fresh perspective on the universal truths embedded in Aesop's compact morality plays, including: Slow and steady wins the race. The overeager make bad decisions. It is wise to prepare today for the needs of tomorrow. No good deed, however small, is ever wasted. Using the experiences and writings of well-known industry and government notables, Aesop and the CEO illustrates powerful business insights-lessons of both success and failure-and draws a business moral from each. The world of business has changed enormously since Aesop's time, but people haven't. As the corporate culture cries out for strong, ethical leadership, this book confirms that integrity, reliability, honesty, and respect continue to be as essential to a business's long-term survival as is the bottom line. Book jacket.

It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the "golden nugget" of wisdom inside. In Aesop and the CEO, David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop and the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.

"Emmet Honeycut, a sniper during the Civil War, shoots a girl about to burn to death in a hotel fire. Although acquitted of murder, he becomes a pariah in town, but is reprieved by a telegram from Major Kingston, his former commander. Kingston's niece, Faith, has been abducted and he offers Emmet money to join his rescue party, which includes six other skilled men, and a beautiful woman whom Emmet comes to love. Enrique Salazar and Yago Garza are merciless cousins who control Santa Sabino and who plan to auction off young girls, including Faith, to wealthy landowners as sex slaves. When Kingston is betrayed and captured, Emmet leads the attack, kills the cousins, and frees the girls. The locals embrace him as their hero"--

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

The more virtual your business, the more flexible the hours, the lower the overhead, and the greater the profit potential. Your Virtual Success will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits, or an independent professional in any service business. Alan Blume's virtual model has resulted in large six-figure deals with people he's never met face to face--and never will-- and small sales that would never be profitable in a traditional business environment. In Your Virtual Success, he demystifies the cost-effective, leading-edge, Internet-based tools that are available to almost everyone, as long as you know what questions to ask and where to look. Your Virtual Success shows any entrepreneur, sole proprietor, partnership, or existing business how to: Leverage new Internet tools to grow your business faster and more profitably. Utilize free or low-cost online resources to hire, manage and expand your business. Rapidly create a new, work-from-home virtual business while minimizing the risks of a traditional startup.

Stealth of Confidence is a powerful self-help book that can inspire even a drowning person to regain his strength and rise again. Learn to consider your problems as challenges, accept the vices of your attitude, and discover what you can do to build confidence and improve your life. Find out how you can gain your inner confidence by giving other people accolades and being energetic, among other virtues. This self-guide will help people who are successful or striving to be successful, young or old, bold or frightened, to build confidence. And achieving self-confidence will not only enhance your direction, but will automatically turn your dreams into reality. Author Lawretta Ogechukwu Ezenyimulu grew up in Nigeria and currently lives in London. She works as a marketing consultant, selling strategic growth opportunities to international companies. Publisher's Web site: www.strategicpublishinggroup.com/title/FurtiveOfConfidence.html

In medieval literature, when humans and animals meet—whether as friends or foes—issues of mastery and submission are often at stake. In the Skin of a Beast shows how the concept of sovereignty comes to the fore in such narratives, reflecting larger concerns about relations of authority and dominion at play in both human-animal and human-human interactions. Peggy McCracken discusses a range of literary texts and images from medieval France, including romances in which animal skins appear in symbolic displays of power, fictional explorations of the wolf’s desire for human domestication, and tales of women and snakes converging in a representation of territorial claims and noble status. These works reveal that the qualities traditionally used to define sovereignty—lineage and gender among them—are in fact mobile and contingent. In medieval literary texts, as McCracken demonstrates, human dominion over animals is a disputed model for sovereign relations among people: it justifies exploitation even as it mandates protection and care, and it depends on reiterations of human-animal difference that paradoxically expose the tenuous nature of human exceptionalism.