It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the "golden nugget" of wisdom inside. In Aesop and the CEO, David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop and the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.

David Noonan believes it's time for a return to the time-tested maxims of yesteryear. Inside, he offers a fresh perspective on the universal truths embedded in Aesop's compact morality plays, including: Slow and steady wins the race. The overeager make bad decisions. It is wise to prepare today for the needs of tomorrow. No good deed, however small, is ever wasted. Using the experiences and writings of well-known industry and government notables, Aesop and the CEO illustrates powerful business insights-lessons of both success and failure-and draws a business moral from each. The world of business has changed enormously since Aesop's time, but people haven't. As the corporate culture cries out for strong, ethical leadership, this book confirms that integrity, reliability, honesty, and respect continue to be as essential to a business's long-term survival as is the bottom line. Book jacket.

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

"Emmet Honeycut, a sniper during the Civil War, shoots a girl about to burn to death in a hotel fire. Although acquitted of murder, he becomes a pariah in town, but is reprieved by a telegram from Major Kingston, his former commander. Kingston's niece, Faith, has been abducted and he offers Emmet money to join his rescue party, which includes six other skilled men, and a beautiful woman whom Emmet comes to love. Enrique Salazar and Yago Garza are merciless cousins who control Santa Sabino and who plan to auction off young girls, including Faith, to wealthy landowners as sex slaves. When Kingston is betrayed and captured, Emmet leads the attack, kills the cousins, and frees the girls. The locals embrace him as their hero"--

Unlock the Secrets of Leadership with "Management Lessons from the Films of Big B" by Harmik Vaishnav, a captivating exploration of timeless wisdom and practical insights gleaned from the iconic films of Amitabh Bachchan. Enter the world of cinema and leadership as Harmik Vaishnav draws parallels between the memorable characters portrayed by Amitabh Bachchan and the principles of effective management. With astute analysis and engaging storytelling, Vaishnav reveals the valuable lessons hidden within the narratives of these beloved films, offering readers a unique perspective on leadership, teamwork, and success. Explore the iconic roles played by Amitabh Bachchan and discover the leadership traits and management strategies embodied by each character. From the resilience of Vijay in "Deewaar" to the strategic thinking of Jai in "Sholay," "Management Lessons from the Films of Big B" offers a comprehensive guide to mastering the art of leadership through the lens of Bollywood cinema. As you delve into the pages of this insightful book, you'll uncover practical tips, actionable strategies, and inspiring anecdotes that will empower you to become a more effective leader in your personal and professional life. Whether you're navigating the challenges of the corporate world or leading a team to victory, the timeless wisdom of Amitabh Bachchan's films will guide you toward success. Join the countless readers who have been inspired by the transformative teachings of "Management Lessons from the Films of Big B" by Harmik Vaishnav, and discover for yourself the power of storytelling, inspiration, and leadership. Whether you're a fan of Bollywood cinema, a student of management, or simply someone seeking to enhance their leadership skills, this book offers a wealth of valuable lessons and practical advice to help you achieve your goals. Don't miss your chance to unlock the secrets of leadership with "Management Lessons from the Films of Big B" by Harmik Vaishnav. Grab your copy today and embark on a journey of discovery, empowerment, and success inspired by the legendary Amitabh Bachchan.

The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of creative agency experience, the wisdom of other voices, as well as marketing science to outline the dangers of listening to the customer too much and reveals what you can do about it. This book will show you how to build a strong brand or business.