This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists--especially at the local level.

The book deals concretely with the most effective ways for educators to be social justice advocates, with questions about what it means to be a social justice advocate, and with the best communication strategies to advocate for a particular social justice view that might start and sustain an open dialogue. The book presents a number of practical approaches to dialoguing about social justice in formal educational settings. It is well suited for college students, graduate students, faculty and higher education administrators, politicians, and anyone interested in having a civil discourse addressing social justice. Contents: (1) Preface: a Real-World Advocacy Dilemma (Robert J. Nash); (2) Laying the Groundwork for Becoming Effective Social Justice Advocates (Robert J. Nash); (3) An Overview of Five Types of Advocacy (Robert J. Nash); (4) Social Justice Radvocacy: The Pros and Cons (Richard Greggory Johnson, iii); (5) Social Justice Madvocacy: The Pros and Cons (Richard Greggory Johnson iii); (6) Social Justice Sadvocacy: The Pros and Cons (Michele C. Murray); (7) Social Justice Fadvocacy: The Pros and Cons (Michele C. Murray); (8) Social Justice Gladvocacy: The Pros and Cons (Robert J. Nash); (9) Our Uncensored Personal Reflections on the Five Advocacy Styles (Robert J. Nash, Richard Greggory Johnson iii and Michele C. Murray); and (10) Firsthand Reports from the Field: Social Justice Advocates Weigh In with Personal Observations (Robert J. Nash).

Volume numbers determined from Scope of the guidelines, p. 12-13.

In Citizenship and Advocacy in Technical Communication, teachers, researchers, and practitioners will find a variety of theoretical frameworks, empirical studies, and teaching approaches to advocacy and citizenship. Specifically, the collection is organized around three main themes or sections: considerations for understanding and defining advocacy and citizenship locally and globally, engaging with the local and global community, and introducing advocacy in a classroom. The collection covers an expansive breadth of issues and topics that speak to the complexities of undertaking advocacy work in TPC, including local grant writing activities, cosmopolitanism and global transnational rhetoric, digital citizenship and social media use, strategic and tactical communication, and diversity and social justice. The contributors themselves, representing fifteen academic institutions and occupying various academic ranks, offer nuanced definitions, frameworks, examples, and strategies for students, scholars, practitioners, and educators who want to or are already engaged in a variegated range of advocacy work. More so, they reinforce the inherent humanistic values of our field and discuss effective rhetorical and current technological tools at our disposal. Finally, they show us how, through pedagogical approaches and everyday mundane activities and practices, we (can) advocate either actively or passively.

Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.

This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.

Women’s Health Advocacy brings together academic studies and personal narratives to demonstrate how women use a variety of arguments, forms of writing, and communication strategies to effect change in a health system that is not only often difficult to participate in, but which can be actively harmful. It explicates the concept of rhetorical ingenuity—the creation of rhetorical means for specific and technical, yet extremely personal, situations. At a time when women’s health concerns are at the center of national debate, this rhetorical ingenuity provides means for women to uncover latent sources of oppression in women’s health and medicine and to influence matters of research, funding, policy, and everyday access to healthcare in the face of exclusion and disenfranchisement. This accessible collection will be inspiring reading for academics and students in health communication, medical humanities, and women’s studies, as well as for activists, patients, and professionals.