Covers basic principles and proactive and pragmatic quality function deployment (QFD) methods. Explains how to arrange groups in an industrial organization into design and development teams. Describes how to implement QFD to effectively produce quality products in a fashion that meets customers' needs. This book includes aspects of modern planning techniques, technological forecasting methods and value engineering.

This book focuses on the collection, interpretation, and analysis of the voice of the customers (VOC) and serves as an excellent reference or textbook for learning how to apply QFD. Following this unique approach for capturing the VOC will ensure your product/service meets their needs. Included is a discussion of recent advances in QFD methodology, methods for strategically analyzing and selecting benchmarks, and examples through case studies. Contents: Introduction to Quality Function Deployment, Decision Making Using the House of Quality, Variability Analysis in QFD, QFD for Service Quality Analysis, The Implementation of QFD-based Linguistic Data, Benchmarking in QFD for Quality Improvement

A versatile manual that can be used to stimulate product innovation, benchmarking analysis, and engineering design, this book goes beyond theory to provide relevant advanced methods and techniques that readers can apply in their work for both short- and long-term results. The author links Quality Function Deployment (QFD) with other quality design techniques and discusses processes for improving its effectiveness. He also highlights methods for selecting a product's technical features. Real implementation case studies and numerous examples illustrate the concepts, including the Qualitometro method for designing and measuring quality in the service sector.

This book not only explains QFD fundamentals clearly and concisely, it takes you well beyond the basics to provide the advanced techniques, specific information, and concrete examples you need to implement QFD successfully and derive its full benefits.

Quality function deployment (QFD) is an effective tool to help organizations become more competitive by designing their products and services to satisfy cutomers' requirements. The manager is guided on a step-by-step process to attaining this goal. This book is precise and direct and focuses on key issues in building the House of Quality otherwise known as QFD. By reading this book, the manager understands how to solicit customer requirement information, how design requirements are matched to customer requirements, how weights are assigned, how priorities are developed, and how activities can be benchmarked. The manager also understands how to solve the critical problems that help achieve customer satisfaction. This book also guides the reader to understand how companywide quality activities are related to QFD. This link is often lacking in other presentations of QFD that often fail to show the linkage between QFD and other quality initiatives and management programs.

Das Konzept des Quality Function Deployment (QFD) setzt mit Hilfe einer Reihe von Matrizen Kundenwünsche in Konstruktions- oder Designerfordernisse um. Die Konstruktions- und Designerfordernisse wiederum werden umgesetzt in Produkt- bzw. Teilprodukteigenschaften, die ihrerseits wieder auf Produktionsprozesse und anschließend auf spezielle Prozeß- und Steuerungsmechanismen übertragen werden. Dieses Buch wendet das QFD Konzept auf eine Reihe von unternehmerischen Schlüsselthemen an, die bislang unbehandelt geblieben sind, wie z. B. ISO9000, Service Design, Robust Design und Software Design. Das Buch wird mit Begleitdiskette geliefert, die mit der entsprechenden QFD Software ausgestattet ist. (11/97)

Customer Integration Attaining higher levels of customer delight, increasing the speed and efficiency in the product development process, and increasing profits are goals many managers are struggling to achieve. Customer Integrated Decision Making, or CIDM, is a process that will show managers how to reach these goals by integrating the customer into the decision-making process and incorporating the customer's wants and needs into the design of new products and services. Customer Integration: The Quality Function Deployment (QFD) Leader's Guide for Decision Making focuses on the complete CIDM/QFD process. The book details the reasons for using CIDM market identification techniques, and QFD idea generation methodologies, as well as some basic and advanced customer "choice" prediction approaches. This practical, structured, and replicable process will provide a company of any size with the tools to assure its teams' success as they move to become linked to the customer. Customer Integration opens with a comprehensive overview for executives, followed by a detailed discussion of how CIDM/QFD can increase profits for businesses in a variety of industries. The executive overview reviews the issues confronting companies today and gives reasons why executives will need to be linked to customers to compete. The second part of the book lays out some of the foundation knowledge that middle managers will need to have in order to commit to supporting individuals and teams and to complete CIDM/QFD projects. Part II also offers practical discussions on the critical role of leadership and the challenges of implementation. The third part of the book provides a step-by-step explanation of the process, along with a complete review of the necessary concepts and tools to make a CIDM/QFD project happen. Customer Integration is designed for the whole company. It provides the information executives and managers need to undertake a Customer Integrated Decision-Making project and the knowledge that team members need to assure success in their project. Advance praise for Customer Integration "Customer Integration is written for the entire management team, from the executive to the project team members, challenging all not only to decide to use CIDM/QFD, but to achieve maximum value from the process. This is a book for those who believe delighting customers is a state of the art." --Michael E. Holtzleiter Manager-Europe, Senco Fastening Systems "The CIDM concepts in this book go beyond the QFD matrix analysis to show how to introduce the process into a company and how to lead a multifunctional team through the process. These concepts are helping us balance the voice of the customer in our product development process. After just one project, it is adding clarity and objectivity to our decisions by highlighting the trade-offs that must be made between customer wants, competitive pressures, and our company's capabilities." --Ronald A. Weeks Corporate Planning Director, Cincom Systems, Inc. "Having completed a CIDM project, I found Customer Integration to be a comprehensive documentation of this incredible process. This very replicable methodology truly allows companies to get at the 'real' customer requirements. The way the book is divided into sections for the executive, project and middle manager, and team members provides a clear perspective on 'hands on' for each." --Steve Nelson Manager-Emerging Markets, Senco Fastening Systems "If you are looking for structured processes that provide you with a better understanding of your customers, an understanding about what they mean by value, that promotes 'leveling' of customer knowledge among the enterprise, that assures 'true' teaming and reduces the time to bring innovations into the marketplace, then Customer Integration is the book that you have been looking for." --John Edholm Vice President-Sales & Marketing, Pierce and Stevens