A new, evolutionary explanation of markets and investor behavior Half of all Americans have money in the stock market, yet economists can’t agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe. The debate is one of the biggest in economics, and the value or futility of investment management and financial regulation hangs on the answer. In this groundbreaking book, Andrew Lo transforms the debate with a powerful new framework in which rationality and irrationality coexist—the Adaptive Markets Hypothesis. Drawing on psychology, evolutionary biology, neuroscience, artificial intelligence, and other fields, Adaptive Markets shows that the theory of market efficiency is incomplete. When markets are unstable, investors react instinctively, creating inefficiencies for others to exploit. Lo’s new paradigm explains how financial evolution shapes behavior and markets at the speed of thought—a fact revealed by swings between stability and crisis, profit and loss, and innovation and regulation. An ambitious new answer to fundamental questions about economics and investing, Adaptive Markets is essential reading for anyone who wants to understand how markets really work.

Improve Your Marketing to Grow Your Business provides the tools and techniques to harness the power of the Internet and innovative technologies to succeed in doing the most important job to increase top-line growth--building brand equity. This book will explain how achieving top-line revenue growth and sustaining profits will depend upon the corporate embrace of the re-engineering of marketing through new processes to unleash the power technology affords. The book begins by presenting the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, re-engineering the marketing function, re-thinking the marketing organization, and re-designing the technology systems. In addition, it provides a new way to think about building a customer-centric process and the metrics to measure effectiveness. The book then goes on to provide intimate insider interviews with leading marketers of major brands in major industries and companies to illustrate application and practice. The interviews and perspectives of leading executives will provide real world examples and stories of what went right and wrong in the transition to a new way to put marketing to work. In the final section, the book presents the secrets for how to get it done: Managing information, creating a culture of accountability, creating communities of practice, and empowering change agents at every level of the organization. This is the future--and it works!

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

"Transform your business for 2025 with AI-driven marketing. Drive growth and stay competitive in the digital age." Artificial Intelligence is reshaping and revolutionising marketing, and it’s the game changer you’ve been waiting for. With this practical guide, AI-driven marketing is now easily accessible to small and medium-sized businesses. You'll learn how to leverage AI tools to supercharge your marketing campaigns, drive sales, gain an edge over your competitors, and enhance customer engagement—all without needing a technical background. In this book, you’ll explore: AI-powered social media automation: Schedule, optimise, and personalise posts across platforms like Instagram, Facebook, X, and LinkedIn to increase engagement and momentum with minimal effort. Automating email marketing: Design highly personalised campaigns that improve open rates and drive customer interaction. Customer segmentation and targeting: Use AI tools to pinpoint your ideal audience and deliver the right message to them at the right time. Content creation made easy: Discover AI-driven tools for generating high-quality and individually personalised blogs, newsletters, and emails quickly. Simplify and speed up market research: Understand trends and customer buying sentiment in real-time, and learn how to react swiftly and decisively before your competitors! Sales and lead generation: Learn how AI can accurately predict customer behaviour and drive sales with smarter strategies. The ethics and facts behind data privacy: Use them to build respect and trust from your customers. The book features Actionable Strategies, Cutting-Edge Techniques, and Real-World Case Studies for Competitive Growth. You’ll discover how to: Streamline your marketing efforts with automation and AI-powered tools. Personalise your customer outreach for better engagement and higher conversion rates. Stay ahead of competitors by embracing AI-driven insights and strategies. Choose the right AI tools for your business needs with clear recommendations. Understand your Marketing ROI: Learn how to really understand what is working and what isn’t, to maximise your investment in time and cash. Whether you're a business owner, manager, or professional marketeer, this book empowers you to adopt AI and transform your marketing—saving time, increasing efficiency, driving momentum, and boosting profits in the digital age.

State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans. The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM). Rather than using a snapshot from the data to plot a single campaign-centric marketing plan, these methods draw on cutting-edge research in optimization and interactive marketing with the goal of maximizing long-term profit from data collected over time. The aim is to teach readers to apply optimization tools to derive analytical solutions leading to customized, dynamic, proactive, and real-time marketing decisions. The book develops the CCM framework and illustrates it with four cases that span the life cycle of marketing: pricing, win-back, cross-sales, and customer service allocation. The text walks the reader through real-world examples of applying the framework (supported by spreadsheet models available online), then explains the key concepts: modeling consumer choice; segmenting customers into latent classes based on sensitivity; computing customer lifetime value (CLV); and dynamic optimization. The reader then learns to incorporate the continuous learning of customer preference into an adaptive feedback loop for marketing decisions. The book can be used as a text for MBA students or as a professional reference. This book is based on joint research developed at Carnegie Mellon University when both authors were on the faculty at the Tepper School of Business.

On this Earth every creature has its own language and method for communicating with each other. Without Communication nobody can live properly in the society. Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behaviour. In communication process, a sender(encoder) encodes a message and then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel.

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