AD Products and Services Guide
Title | AD Products and Services Guide PDF eBook |
Author | United States. Department of Energy. Office of Administration and Human Resource Management |
Publisher | |
Pages | 52 |
Release | 1992 |
Genre | |
ISBN |
A Quick Start Guide to Google AdWords
Title | A Quick Start Guide to Google AdWords PDF eBook |
Author | Mark Harnett |
Publisher | Kogan Page Publishers |
Pages | 128 |
Release | 2010-09-03 |
Genre | Business & Economics |
ISBN | 0749460040 |
Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Quick Start Guide to Google Adwords explains how easy it is to get your advertisement on the first page of the search results. It covers all aspects of advertising on Google, such as how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; and how to track profits. Advertising on the internet is a cheap and effective way of promoting your business. With simple and easy to follow instructions, A Quick Start Guide to Google Adwords is an essential to help you the write the ad that will get and keep customers.
Dietary Supplements
Title | Dietary Supplements PDF eBook |
Author | United States. Federal Trade Commission. Bureau of Consumer Protection |
Publisher | |
Pages | 32 |
Release | 1998 |
Genre | Advertising |
ISBN |
User's Guide to Defense Documentation Center Programs, Products, Services
Title | User's Guide to Defense Documentation Center Programs, Products, Services PDF eBook |
Author | Defense Documentation Center (U.S.) |
Publisher | |
Pages | 56 |
Release | |
Genre | Technology |
ISBN |
Ultimate Guide to Facebook Advertising
Title | Ultimate Guide to Facebook Advertising PDF eBook |
Author | Perry S. Marshall |
Publisher | |
Pages | 0 |
Release | 2017 |
Genre | Facebook (Electronic resource) |
ISBN |
Zingerman's Guide to Giving Great Service
Title | Zingerman's Guide to Giving Great Service PDF eBook |
Author | Ari Weinzweig |
Publisher | Hyperion |
Pages | 125 |
Release | 2012-06-26 |
Genre | Business & Economics |
ISBN | 1401305075 |
Entrepreneurial phenomenon Ari Weinzweig, co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer service. Zingerman's in Ann Arbor, Michigan, is a beloved deli with some of the most loyal clientele around. It has been praised for its products and service in media outlets far and wide, including the New York Times, Men's Journal, Inc. Magazine, Esquire, Atlantic Monthly, USA Today, and Fast Company. And what started out as a small deli has grown to a flourishing restaurant, catering service, bakery, mail-order operation, creamery, and training business. Booming business and loyal customers are proof enough that the Zingerman's team knows a thing or two about customer service. Now in Zingerman's Guide to Giving Great Service, co-founder Ari Weinzweig shares the unique Zingerman method of treating customers, giving the reader step-by-step instructions on what to teach staff, how to train them, how to implement the training, how to measure their success, and finally, how to reward performance. Some of Zingerman's time-tested principles: Customers who get a great product but poor service won't be as loyal as those who are disappointed with a product but get great service. You'll get more complaints if people believe you care enough to listen to them. And that's a good thing. Employees who are rewarded, respected, and well cared for treat customers the same way.
Ultimate Guide to Amazon Advertising
Title | Ultimate Guide to Amazon Advertising PDF eBook |
Author | Timothy P. Seward |
Publisher | Entrepreneur Press |
Pages | 323 |
Release | 2019-05-21 |
Genre | Business & Economics |
ISBN | 161308398X |
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning