The 'Reign of the Supermen' continued from ADVENTURES OF SUPERMAN (1986-2006) #503. Earth has turned against Superman as the teenaged Boy of Steel learns that Metropolis may suffer the same explosive fate as Coast City. Continued in SUPERMAN: THE MAN OF STEEL (1991-2003) #25.

The 'Reign of the Supermen' continues from SUPERMAN (1987-2006) #80: The cyborg Superman, determined to rid the world of all the 'pretenders,' captures the teenaged Superman and imprisons him outside of Metropolis. Also, Mongul begins building his 'Engine City' on the ruins of Coast City and, down in Antarctica, something stirs in the Fortress of Solitude! Continued in ACTION COMICS (1938-2011) #690.

Collecting the best of Spider's columns from The Word--from his reluctant return to the City and forced adaptation to a future where truth is obsolete, moving through his rise to fame and fortune over the bodies of his enemies, culminating in his current condition of focused mental illness!

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Sometimes even Superman finds a task almost impossible. Sometimes even the Last Son of Krypton needs to enlist help. Some tasks require methods and heroes that don’t scream “Justice League.” So Clark Kent, the Metropolis Marvel, seeks out Manchester Black, the most dastardly of rogues, to form an all-new Authority tasked with taking care of some business on the sly. Not only will Black know the right candidates for the team, but if Superman can make him behave himself and act in service of the greater good, then he’ll prove literally anyone can be a hero! They’ll have to move quickly, however, as the Ultra-Humanite forms his own team to take out the Man of Steel. This new limited series helps launch an all-new Superman status quo, setting up story elements that reverberate across both Action Comics and Superman: Son of Kal-El in the months to come. And not only is Superman putting together a superstar team, but it takes superstars to tell the tale: Grant Morrison (The Green Lantern, All-Star Superman) and Mikel Janín (Batman, Future State: Superman: Worlds of War)!Sometimes even Superman finds a task almost impossible. Sometimes even the Last Son of Krypton needs to enlist help. Some tasks require methods and heroes that don’t scream “Justice League.” So Clark Kent, the Metropolis Marvel, seeks out Manchester Black, the most dastardly of rogues, to form an all-new Authority tasked with taking care of some business on the sly. Not only will Black know the right candidates for the team, but if Superman can make him behave himself and act in service of the greater good, then he’ll prove literally anyone can be a hero! They’ll have to move quickly, however, as the Ultra-Humanite forms his own team to take out the Man of Steel. This new limited series helps launch an all-new Superman status quo, setting up story elements that reverberate across both Action Comics and Superman: Son of Kal-El in the months to come. And not only is Superman putting together a superstar team, but it takes superstars to tell the tale: Grant Morrison (The Green Lantern, All-Star Superman) and Mikel Janín (Batman, Future State: Superman: Worlds of War)!

A crisis in the United States forces the Ultimates into action, as Cap, Iron Man and Thor finally reunite! The Ultimates target the forces working behind the scenes to rip the USA apart, as Hydra battles SHIELD, Thor makes a startling choice, and a secret weapon is revealed that could tip the country into chaos...forever! Plus: Kitty Pryde makes her stand - and as the X-Men fight for their lives in the Sentinel-controlled states, the war for mutant liberation begins! And with the nation under siege, Miles Morales - the all-new Spider-Man - decides to become a member of the Ultimates. And he will do absolutely anything it takes to earn that right. The Ultimate event of the year is here! COLLECTING: Ultimate Comics X-Men 13-18, Ultimate Comics Ultimates 13-18, Ultimate Comics Spider-Man 13-18