Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

He is the world's most powerful being. The sole survivor of a doomed planet, he has made our protection his life's work. And although his never-ending battle for truth and justice continues to this day, one question has always haunted his shining legend: How would the story of Superman finally end?

Segregation by Design draws on more than 100 years of quantitative and qualitative data from thousands of American cities to explore how local governments generate race and class segregation. Starting in the early twentieth century, cities have used their power of land use control to determine the location and availability of housing, amenities (such as parks), and negative land uses (such as garbage dumps). The result has been segregation - first within cities and more recently between them. Documenting changing patterns of segregation and their political mechanisms, Trounstine argues that city governments have pursued these policies to enhance the wealth and resources of white property owners at the expense of people of color and the poor. Contrary to leading theories of urban politics, local democracy has not functioned to represent all residents. The result is unequal access to fundamental local services - from schools, to safe neighborhoods, to clean water.

When Bruce Wayne refuses to allow illegal mindcontrol experiments to continue at Wayne Technology, he finds himself charged with being a traitor. During the police investigation, Wayne is forced to confront memories of the various people who trained him to become the feared Dark KnightBatman. Wayne not only must clear himself, but also protect his secret and save his company from ruin. Batman screenwriter Sam Hamm makes his comic-book debut with BATMAN: BLIND JUSTICE, introducing new elements to the Batman legend including the character of Henri Ducard, played by Liam Neeson in 2005s smash film Batman Begins.

Collecting the best of Spider's columns from The Word--from his reluctant return to the City and forced adaptation to a future where truth is obsolete, moving through his rise to fame and fortune over the bodies of his enemies, culminating in his current condition of focused mental illness!

"Originally published in single magazine form in Superman secret files 2009 1, Superman annual 1, Superman 692-697, Adventure comics 11"--Tp verso.