Performing on TV commercials is bread and butter for actors. It not only helps them pay the rent while striving for recognition, frequently it enables them to break into film, television and theater. Plus, acting in commercials can be a rewarding and lucrative career in itself. This comprehensive workbook provides step-by-step training, along with commercial copy and other materials available on the publisher's website. Acting in On-Camera Commercials covers every aspect of the field of performing inTV commercials. It is a reference book that will serve the actor throughout all the years of his or her career. PRAISE FOR THE PREVIOUS EDITION "The book is filled with useful information obviously mined from years of experience and success in the field by the authors. The exercises, demonstration copy and practical advice mesh easily with the assignments in my syllabus. This is an excellent resource that will help my students understand the requisite professional standards and develop the many skills necessary to compete in this complex business." Stephen Neal, Instructor, Department of Theatre, Florida International University "I have just completed teaching a very successful course on Acting in Commercials, thanks to Ruthe Geier-Price and Michael Geier's innovative course, as presented in their new book, Acting in On-Camera Commercials. The students loved the very practical presentation of the material, the clever copy provided, and the visuals, as available in the photo illustrations. The reviews presented at the ends of the chapters left no question as to the importance of the salient points. To make his or her mistakes in a non-threatening environment, he or she avoids much of the trial by fire when they enter the actual audition experience." Barbara Lowery, Professor, Performing Arts Department, Miami-Dade College

Performing on TV commercials is bread and butter for actors. It not only helps them pay the rent while striving for recognition, frequently it enables them to break into film, television and theater. Plus, acting in commercials can be a rewarding and lucrative career in itself. This comprehensive workbook provides step-by-step training, along with commercial copy and other materials available on the publisher's website. Acting in On-Camera Commercials covers every aspect of the field of performing inTV commercials. It is a reference book that will serve the actor throughout all the years of his or her career. PRAISE FOR THE PREVIOUS EDITION "The book is filled with useful information obviously mined from years of experience and success in the field by the authors. The exercises, demonstration copy and practical advice mesh easily with the assignments in my syllabus. This is an excellent resource that will help my students understand the requisite professional standards and develop the many skills necessary to compete in this complex business." Stephen Neal, Instructor, Department of Theatre, Florida International University "I have just completed teaching a very successful course on Acting in Commercials, thanks to Ruthe Geier-Price and Michael Geier's innovative course, as presented in their new book, Acting in On-Camera Commercials. The students loved the very practical presentation of the material, the clever copy provided, and the visuals, as available in the photo illustrations. The reviews presented at the ends of the chapters left no question as to the importance of the salient points. To make his or her mistakes in a non-threatening environment, he or she avoids much of the trial by fire when they enter the actual audition experience." Barbara Lowery, Professor, Performing Arts Department, Miami-Dade College

Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the craft as well as the business of acting, it tells you how to prepare for commercial auditions and, once you’ve landed a job, how to deliver the most expressive on-camera performance—leading to more work and success in a competitive field. Author Joan See illuminates all the secrets she has learned while appearing in hundreds of commercials over the past thirty years. She shows you how to approach five distinctly different commercial forms and explains the specific acting techniques to employ in each. In fact, Acting in Commercials will take you beyond commercial work, sharpening all your acting skills for a broader film and television career.

This book provides much-needed training for actors aspiring to work in a range of media, including television commercials, corporate films, and video communications.

Popular television commercial actor Squire Fridell updates his classic guide of inside tips and advice for breaking into the commercial business and for continuing to get work. This revision includes completely new lists of agents, union offices, and publications along with Squire's essential guidelines for industry entries.

The Science and Art of Acting for the Camera provides a precise yet practical approach to help unlock the mysteries of acting for film and television. Written by veteran actor, producer, and director John Howard Swain, the book offers a clear-cut, no-nonsense technique that equips aspiring or working actors with the necessary skills to succeed on camera. The technique teaches you how to build multi-dimensional characters; construct truthful and exciting relationships; ignite stimulating emotions; craft a series of discoveries guaranteed to energize your work; and much, much more. The book also provides instruction for actors working in commercials—from slating, to the dreaded "tell us about yourself" interview, to nailing "the tag" and embracing the cliché—and supplies sample commercial copy for students to practice.

Updated advice and practical suggestions on how to break into one of the most lucrative areas of the acting profession explain how to create a resume, get an agent, develop one's commercial acting techniques, prepare for an audition, and memorize lines. Original. 20,000 first printing.