Designed for libraries of all kinds and all sizes, Sherman's techniques and principles are practical, accessible, tested, and effective.

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Public libraries can increase their impact on knowledge development, innovation, and social change by promoting parent and family engagement in children's learning. Libraries are increasingly focusing on families. Educational research confirms that family engagement in children's learning and development predicts school readiness, positive social behaviors, high school graduation, interest in STEM careers, and post-secondary education. A Librarian's Guide to Engaging Families in Learning will inspire libraries and librarians to innovate and promote family learning from a child's earliest years through adolescence. By bringing together research and practice, it will deepen librarians' understanding of families' role in education and help them to learn new ways to build positive and trusting family partnerships that honor diverse cultures and languages, as well as to develop leadership for community impact. Written by thought leaders in the fields of family engagement and library science, each of the three main sections of the book begins with a framework followed by case studies illustrating key concepts of the framework. Cases are followed by reflections from practicing librarians. All chapters focus on practical family engagement in the social infrastructure, lifelong learning, and diversity and social justice.

Learn how to assist library patrons, including self-represented litigants, through legal research instruction, programming, and outreach. According to the National Center for State Courts, in 76 percent of civil cases in the United States at least one of the parties represents themself. As more people represent themselves in court, more are coming to the library to seek answers to legal questions. Do you ever feel panicked when someone asks you a legal reference question? Are you are not sure where to look for information or how much information you can provide? What can libraries do to assist self-represented litigants? Deborah Hamilton began her career as a law librarian with no formal legal training. Now, not only does she help people with legal reference questions, but she also provides legal programming and outreach to the community. Learn the difference between legal information and legal advice as well as how to connect with community groups who provide legal services. In this book, Hamilton teaches librarians how to teach themselves about legal research and resources, as well as offering practical ideas for types of legal programs and outreach that they can proactively offer patrons.

Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Coffee and brightly painted oxcarts. Quetzals, coastlines, and the Montverde Cloud Forest Reserve. Learn the ABCs of Costa Rica in this exotic, colorful tour of the small but treasure-filled Central American country.