A Textbook of Retail [Subject Code: 401] for class 10 is designed and developed to facilitate the job role of Store Operation Assistant. It provides learners with the necessary skills and knowledge through practice, experience, and applications in day-to-day business. It has been developed as per the latest syllabus and examination pattern prescribed by the CBSE. The retail industry is one of the fastest growing industries in the skill sector. The entry of many small and large stores has increased the demand for skilled and trained retail professionals for various job roles such as store operation assistant, trainee associate, sales associate, etc. The objectives of this job role are to deliver products and services to the customers, maintain sufficient stock levels, sustain health and safety, and work effectively in a team as well as in the organisation. Consumers have become more aware of the practices in the retail sector as a result of the development of modem merchandising strategies and the establishment of large retail companies. Experiential learning stresses on the learning methodology for the individual. Thus, the learning activities are student-oriented rather than teacher-oriented. In this book, students will learn about introduction to retailing, receiving and storing goods, stock level in storage and how to deliver excellent customer service. Salient Features of this Book • This book adopts a simplified method of presenting the ideas, keeping the needs and expectations of the students and teachers in mind as laid down in the syllabus. • This book is divided into two parts: * Part A deals with the Employability Skills with chapters on the units: Communication Skills- I, Self-Management Skills- I, ICT Skills- I, Entrepreneurial Skills- I and Green Skills - I. * Part B which deals with the Subject Specific Skills comprises of four units. Each unit has four sessions. The first unit focuses on the introduction of retailing. The second unit explains the procedure of receiving and storing of goods. The third unit discusses the stock levels in retail stores, and the fourth unit describes how to deliver excellent customer service. • This book is learner-centred with a comprehensive approach. • Every session in each unit has its accompanying activity and practical exercises. Also, each unit ends with a self assessment consisting of multiple choice questions, short answer and long answer questions that help in assessing the students' learning. • The learning objectives at the beginning of each unit describe a direction for the student to acquire new skills, knowledge and attitudes. • Fascinating pictures related to the topics are given. We hope that this book will help learners understand retail concepts and scenarios, allowing them to become successful retail professionals. Any suggestions for further improvement of the book will be most welcomed. We wish the readers all the best in their career. -Authors

A Textbook of Retail [Subject Code: 401] for class 9 is designed and developed to facilitate the job role of Store Operation Assistant. It provides learners with the necessary skills and knowledge through practice, experience, and applications in day-to-day business. It has been developed as per the latest syllabus and examination pattern prescribed by the CBSE. The retail industry is one of the fastest growing industries in the skill sector. The entry of many small and large stores has increased the demand for skilled and trained retail professionals for various job roles such as store operation assistant, trainee associate, sales associate, etc. The objectives of this job role are to deliver products and services to the customers, maintain sufficient stock levels, sustain health and safety, and work effectively in a team as well as in the organisation. Consumers have become more aware of the practices in the retail sector as a result of the development of modem merchandising strategies and the establishment of large retail companies. Experiential learning stresses on the learning methodology for the individual. Thus, the learning activities are student-oriented rather than teacher-oriented. In this book, students will learn about introduction to retailing, receiving and storing goods, stock level in storage and how to deliver excellent customer service. Salient Features of this Book • This book adopts a simplified method of presenting the ideas, keeping the needs and expectations of the students and teachers in mind as laid down in the syllabus. • This book is divided into two parts: * Part A deals with the Employability Skills with chapters on the units: Communication Skills- I, Self-Management Skills- I, ICT Skills- I, Entrepreneurial Skills- I and Green Skills - I. * Part B which deals with the Subject Specific Skills comprises of four units. Each unit has four sessions. The first unit focuses on the introduction of retailing. The second unit explains the procedure of receiving and storing of goods. The third unit discusses the stock levels in retail stores, and the fourth unit describes how to deliver excellent customer service. • This book is learner-centred with a comprehensive approach. • Every session in each unit has its accompanying activity and practical exercises. Also, each unit ends with a self assessment consisting of multiple choice questions, short answer and long answer questions that help in assessing the students' learning. • The learning objectives at the beginning of each unit describe a direction for the student to acquire new skills, knowledge and attitudes. • Fascinating pictures related to the topics are given. We hope that this book will help learners understand retail concepts and scenarios, allowing them to become successful retail professionals. Any suggestions for further improvement of the book will be most welcomed. We wish the readers all the best in their career. -Authors

We are pleased to present the series A Textbook of Geography for Classes 6 to 8. This series has been written in strict conformity with the latest curriculum. The new curriculum deals with the development of children's understanding and appreciation of the world through a continuous interaction and exploration of the natural and human environment. It also aims at encouraging children to appreciate the interdependence of individuals, groups and communities and promotes a healthy respect for different types of cultures and ways of life of people around the world. This series endeavours to introduce the practical aspect of the subject, along with the text, through appropriate Diagrams, Pictures, Maps, Mind Maps (graphic organisers) and latest updates in the field of Geography. The series has been specially designed for the young learners to make the learning experience both enjoyable and informative. The nllant features of the booka In this sertas are - 1. Simple, lucid and student friendly language with scientific, logical and practical approach. 2. Precise and to-the-point contents are given to avoid unnecessary details. 3. Maps and diagrams have been kept simple and clear. 4. In most cases there are separate maps for different types of information instead of providing them in one map. 5. Map skills in regional geography play an important role in understanding the subject as well as laying foundation for the future Examinations. For all the continents covered in curriculum, Self Explanatory Colourful Maps with consolidated information have been given. For the convenience of the students and teachers, Practice Maps have been provided. 6. Colourful Mind Maps at the end of each lesson, give the gist of the lesson at a glance and are ideal for a quick revision. 7. Worksheets under Classwork have been introduced to comprehend the lesson. These are to be solved under the direct supervision of the teacher. 8. Comprehensive Exercise at the end of chapter contains all types of questions to consolidate learning. 9. Teacher's Resource Book containing answers of the exercise given at the back of each lesson is available. 10. As per the latest edition in the Board Examinations for ICSE, MCQ (Multiple Choice Questions) have been incorporated in the present set of books for 6th, 7th and 8th for exercise in the each chapter. The present set of books for classes 6, 7 and 8 is a continuation of my existing series of ICSE Geography for classes 9 and 10. This is a genuine effort to maintain the continuity in the ICSE syllabus from Classes 6 to 10 and prepare the students for the oncoming Board Examinations, right from class 6 onward. I hope to succeed in inculcating the interest and confidence amongst the students by providing the required guidance to achieve their ultimate goals. Any suggestions for improvement of the books are most welcome. -Author

The book 'l.C.S.E. Commercial Applications' for Class X has been thoroughly revised and upgraded according to the latest syllabus prescribed by the Council for Indian School Certificate Examination, New Delhi for the l.C.S.E. examinations. The focus of this paper is on application of basic concept and techniques. The aims of this paper are as follows : 1. To develop in students a perceptive, sensitive and critical response to the role of business in a simple way. 2. To develop in students an analytical ability to balance the demands of social and business parameters with individual aspirations. 3. To help in creating an appreciation for the diverse roles of both the entrepreneur and the professional manager. 4. To develop an ability to work in and through teams. 5. To provide appropriate knowledge and skills as a basis for further study and work. I am sure the book would prove useful to the concerned students. The book is written in a simple and lucid style. A large numberofexamplesand illustrations are given to facilitate understanding. Question bank is given at the end of each chapter. Assignments and case studies are given to enable the students to score well in internal assessment. ICSE Specimen Question Paper (Solved) is given at the end of book. Solved ICSE Past Years' Examination Question Papers can also be accessed through given QR Codes. Suggestions for improvement of the book are most welcome and shall be gratefully acknowledged. - Dr. C.B. Gupta

The book 'I.C.S.E. Commercial Studies' for Class X has been thoroughly revised and upgraded according to the latest syllabus prescribed by the Council for Indian School Certificate Examination, New Delhi for the I.C.S.E. examinations. This book has been prepared keeping in mind the following aims : 1. To enable students to develop a perceptive, sensitive and critical response to the role of business in a global, national and local context. 2. To allow students to balance the demands of social parameters with individual aspirations. 3. To develop in students an appreciation for the roles of the entrepreneur and the professional manager. 4. To help develop a co-operative attitude through study of the organisation and participation associated with commerce and industry. 5. To provide an appropriate body of knowledge and understanding, and to develop appropriate skills as a basis for further study or work or both. Some of the special features of the book are : • The book is written in a simple and easy-to-understand language. • A large number of illustrations and examples have been given to facilitate understanding. • Summary at the end of each chapter will help students in quick revision before the examination. • Project Work/Assignments has been given to help the students prepare for their final examinations. • The Latest ICSE Specimen Question Paper (Solved) has been given. • ICSE Examination Papers from 2011 to 2022 (Solved) have been given through QR Codes. Suggestions for the improvement of the book are invited and shall be gratefully acknowledged. - Dr. CB. Gupta

This book, Web Applications for Class XII (803) aims at providing an in-depth understanding of the CBSE curriculum. It strictly adheres to the latest syllabus and guidelines laid down by the Board. This book consists of Part A (Employability Skils) and Part B (Subject Specific Skills). The book focuses on teaching Web Applications to young learners. It helps the students learn concepts of HTML, JavaScript and Advanced Web Design for inculcating web development and problem-solving skills. Based on the CBSE curriculum, Part B has been divided into four units: Movie Editing Tools, Customising and Embedding Multimedia Components in Web Pages, Web Scripting - JavaScript and Advanced Features of Web Design. This book contains ample number of practical programs with easy-to-understand examples. Each chapter contains the following: (a) Learning Objectives: It describes the goals to be achieved at the end of the chapter. (b) Chapter Contents: Concepts are explained to strengthen the knowledge base of young learners. (c) Did You Know?: It gives some extra and useful information on the topic being covered. (d) Activity Time: It encourages the students to explore some practical knowledge of the topic being covered. (e) Check Your Knowledge: At the end of some topics, this section is given to evaluate the knowledge of the learners. It comprises multiple choice questions, subjective as well as objective questions, and practical work. (f) Test Yourself: It includes questions with a variety of headings as Multiple Choice Questions, Short Answer Type Questions(l-11), Long Answer Questions, Activity Zone and Group Discussion. We are sure that this book will be of immense help to students and teachers alike. Constructive feedback for the improvement of this book will be highly appreciated and gratefully acknowledged. AUTHORS

A New Approach to ICSE Chemistry for Class X has been revised in accordance with the latest syllabus prescribed by the Council for the Indian School Certificate Examination, New Delhi for Class X. The main strength of the book lies in the presentation of scientific content which has been so arranged that the topics are linked with each other and do not cause any unnecessary burden on the mind of the student. Salient features of this book are as follows. * Clear, simple and easy language * A large number of chemical reactions along with experimental observations * Full-sized diagrams, as expected from a student in the examination * Topic-wise Video Lectures as a support for effective learning * Concepts supplemented by suitable day-to-day examples * Periodic Table showing mass number; atomic number of various elements along with the list of actual names of the elements. * Highlighted important terms and definitions * Well-designed exercises to assess conceptual, reasoning skill and application-based learning as per the latest recommendations of ICSE board * Solved numerical problems at the end of each chapter to help the students solve numericals on their own * A chapter on Practical Chemistry to help students in their laboratory work. * The latest Solved ICSE Specimen Paper has been given. * Scan QR codes given at the end of each chapter to get the solution of chapter-wise ICSE Board Examination Questions. We hope this book will prove useful to fellow teachers and students. Suggestions for further improvement of this book shall be gratefully acknowledged. -Author