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History of the wine industry in California during the nineteenth century: its growth and decline due to a financial depression and the invasion of the vine disease phylloxera; its recovery to become an important part of the agricultural economy of the state.

Interviews conducted 1969 and 1973 by Ruth Teiser for the Regional Oral History Office, Bancroft Library. Introduction by Gordon Mackinney. Photograph inserted. Early interest in enology; work in food technology in the College of Agriculture, University of California, Berkeley; comments on the wine making practices in the state; the prohibition period and changes in the industry after repeal; collaboration between the industry and the University, etc. Appended: photocopies of curriculum vitae, bibliography and an article.

From its eighteenth-century beginnings, the Santa Barbara wine industry achieved success by embracing a “wine by design” model. In this process farmers, winemakers, and entrepreneurs overcome roadblocks like diseases, government policies and regulations, and environmental concerns by utilizing the latest technological advances coupled with agribusiness capitalism. As the American demand for premium wine grapes intensified in the late twentieth century, the Northern California wine industry rapidly grew its boutique and innovative local designer winemaking to increase profit to meet demand and compete on a global scale. Set in the context of the regional, national, and global wine community, this story illuminates a regional story of how the Santa Barbara wine industry found solutions to current market conditions while utilizing local traditions to develop a new version of local wine terroir. An accomplishment that allowed them to compete in the global marketplace yet develop highly specialized wine that is unique to the region. By employing leading-edge technology and entrepreneurship, the California Central Coast region of Santa Barbara became a model for the American vision of agricultural innovation and an integral part of the international wine trade, developing a personalized version of local wine terroir.

A stunning monograph, depicting the real, unstaged, natural beauty of California’s wine industry by a photographer and wine industry insider Behind the polish and the glamour of the tasting room is an industry notable for its complex labor challenges and its constant duel against unforgiving natural conditions. Longtime Napa-based photographer Jimmy Hayes, who has been documenting the California wine industry since 2014, offers an intimate look at the demanding reality and rugged beauty of winemaking. Hayes’s structural, minimal, and poignant photographs present unromanticized, unscripted beauty and quietly magnificent details from an insider’s vantage point. To work with wine is to work hard, with one’s whole body, mind, and heart—and it’s in those messy moments where the real beauty lies.