Explore Prince Edward County, its rich local history, gorgeous scenery, and delicious food and drink, in this new guide to the "gastronomic capital of Ontario" (The Globe and Mail). Prince Edward County's reputation as a picturesque region of award-winning wineries, quaint and eclectic hotels, rustic restaurants and fine dining establishments makes it the perfect getaway destination. Within driving distance of Toronto, Ottawa, and Montreal, the county is an ideal place both for city slickers to escape and unwind, and for locals to relish and preserve the region's history and farmlands. This comprehensive, elegant guide covers hotels, restaurants, wineries, local attractions, and much more, along with itinerary suggestions showcasing the best of what Prince Edward County has to offer. With profiles of key people behind some of the county's most beloved establishments, this book goes beyond typical guidebook territory. A Taste of Prince Edward County also includes a selection of recipes and wine pairings from chefs and restaurateurs based in the area, all inspired by the culinary bounty PEC has to offer. And with his signature warmth and humour, food and travel writer Chris Johns teams up with local county photographer Johnny C. Y. Lam to provide readers with a stunningly beautiful insider's look into one of the top travel destinations in Canada.

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.

The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding, visitor satisfaction, and induced purchase decisions. This edited text critically examines current debates, critical reflections of contemporary ideas, controversies and queries relating to the fast-growing niche market of gastronomic tourism. This comprehensive book is structured into six parts. Part I offers an introductory understanding of gastronomic tourism; Part II deals with the issues relating to gastronomic tourist behavior; Part III raises important issues of sustainability in gastronomic tourism; Part IV reveals how digital developments have influenced the changing expressions of gastronomic tourism; Part V highlights the contemporary forms of gastronomic tourism; and Part VI elaborates other emerging paradigms of gastronomic tourism. Combining the knowledge and expertise of over a hundred scholars from thirty-one countries around the world, the book aims to foster synergetic interaction between academia and industry. Its wealth of case studies and examples make it an essential resource for students, researchers and industry practitioners of hospitality, tourism, gastronomy, management, marketing, consumer behavior, business and cultural studies.

Magazine articles, news items, and self-improvement books tell us that our daily food choices – whether we opt for steak or vegetarian, a TV dinner or a sit-down meal – serve as bold statements about who we are as individuals. Acquired Tastes makes the case that our food habits say more about where we come from and who we would like to be. This intimate portrait of eating habits and attitudes towards food in over one hundred Canadian families in both rural and urban settings reveals that our food choices never solely reflect personal tastes. Age, gender, social class, ethnicity, health concerns, food availability, and political and moral concerns shape the meanings that families attach to food and their self-identities. They also influence how its members respond to social discourses on health, beauty, and the environment, a finding that has profound implications for public health campaigns.

Wine is a muse for poets and ordinary folks alike, a great seducer and lifelong friend to many. It’s integral to some of the finest cultures on earth. But as simple and lovely as wine may be, the wine world can be intimidating. Many so-called experts perpetuate an elitist approach to wine, with their explanations so jargon-filled that the wine gets lost in the analysis. WineSense cuts through the jargon and complexities wine can present. In this common-sense guide, Bob Desautels offers straightforward information on types of wine, tasting, wine history, grape varieties, approaches to winemaking, and more. His Three Keys to Understanding Wine allow the everyday wine enthusiast and the beginner to truly grasp the subject while increasing their appreciation of wine. The ultimate purpose of this book is to teach you how to find good and consistent styles of wine that suit your palate. You’ll be able to look beyond the safe choices and search for local wines that have the best qualities of your international favourites. With a deeper understanding of wine, you’ll gain true WineSense, offering you a newfound confidence in choosing the right wine for the right time.

Son of Prince Edward County By: Twitty J. Styles PhD Son of Prince Edward County is a magnificent inspiration to those of any age and of any race. This book is an example of overcoming boundaries and working hard for what you want and believe in. The story of Twitty J. Styles is his firsthand experience with the strike that took place in Prince Edward County and Farmville, Virginia. He shares the hardships that he experienced in grade school, the military, and college. Although this book is a collection of Styles’s struggles, it also shows the glory of the people and students that he has affected over the years.