This case highlights the merger process of the two telecom operators in Bangladesh: Robi Axiata and Airtel Bangladesh. Before the talks even started, the companies were bombarded with possible impositions of high tax rates and mandatory government fees, along with increased competition from other telecom companies. The merger was on the verge of collapse because of the reported fees. Being the first telecom merger in Bangladesh, the implications of legal and social factors in the telecom sector are highlighted in this case, along with issues relating to market power and market shares. This case study will assist undergraduate and postgraduate students in analysing the role of government interventions, and business practice regulations, and the manner in which business transactions are executed.

This research explores the key reasons behind the poor performance of the regulator as well as the policymakers in major Telecom sectors of Bangladesh. Telecommunication industry is considered to be one of the key enablers for the present government's 'Digital Bangladesh' vision. The government has laid out strategies in important national priority areas (e.g., education, healthcare, agriculture, etc.) to integrate telecom based solutions for ensuring a sustainable future growth. But in reality, the government is not following up its words with actions. Based on the findings from LIRNEasia's Telecom Regulatory Environment Survey of 2011 among the key industry stakeholders, the paper analytically explores the reasons behind Bangladesh's below par achievements in Mobile, Fixed, and Broadband industries. Failure in developing an effective policy framework, absence of an independent regulatory body and long term planning, and de-liberalization of telecom regulatory process with high level of uncertainty have been identified by this research as some of the primary challenges in the Bangladeshi telecom sector. In order to address the challenges identified, the paper proposes a set of recommendations in the areas of licensing process, universal service obligation, anti-competitive practices, and quality of service. Establishment of an effective and independent regulatory body, market based approach for international connectivity, addressing the bottlenecks to ensure better QoS (across the industry), transparent licensing process based on market value, private participation in USO related activities- are some of the major ways identified by this research, which should help Bangladesh to overcome the present policy-implementation disconnects and positively assist towards establishing a true, equitable 'Digital Bangladesh'

Marketing is as important as producing a product. Now a days customers are not only satisfied with good quality or longer lasting product they want a better brand. It’s become more realistic when the product is technology oriented. So the importance of marketing a products properly increase dramatically, so do the tools marketer use to market their product. Increaseuse of technology led us to e-marketing. Mobile industry is in the core of technology oriented product. Marketing such a product through e-marketing becomes inevitable. Impact of e-marketing in Robi Axiata LTD. is getting bigger. This research concludes that e-marketing is preferred among mobile users. They prefer interactive communication in web sphere. Mobile users think that social media is a better way to reach them. And Robi is conducting their e-marketing activity effectively. However Robi should concentrate on customize e-marketing rather than generic. Also this research concludes some recommendations. This research tries to accumulate whether customers prefer e-marketing, its effectiveness & role of social media into a Robi’s marketing activity which together create impact on e-marketing of Robi. This research is solely based on only regular user of Robi Axiata LTD. Also this research is based on convenient sampling. So there are opportunities for further research on larger population or based on total industry. Apart from mentioned variables there are possibilities of including this research’s extraneous for further research.

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.

The Bangladeshi telecom market constitutes approximately 10.4 million phone lines (fixed plus mobile); of this, about 9.4 million are mobile. The mobile sector, currently consisting of six operators, is growing at a spectacular rate of 144 per cent over the year 2005, according to The New Nation, 26 December 20051. The number of mobile subscribers grew from 3.85 million in December 2004 to 9.4 million by December 2005. Resultantly, the country's mobile teledensity has gone from 2.75 per one hundred inhabitants to 6.7 in the period. Figure 1 shows the market as (at December 26 2005) GrameenPhone is the largest operator in terms of subscribers, controlling 60 percent of the market. This case study will look specifically at the case of mobile telephone use in Bangladesh, focusing on what are known as 'Village Phone' connections provided by GrameenPhone (GP, currently the largest mobile operator in the country) in collaboration with Grameen Bank (one, if not the largest microfinance institutions in the country) and Grameen Telecom Company (a not-for-profit rural telecom company).

The aim of this research is to examine the relationship between factors of learning structure, trust culture, flexible structure & design and technological infrastructure with innovative capability in telecom sector in Bangladesh. This is a quantitative study. Data were collected using a questionnaire survey approach from 100 employees of 4 telecom companies in Bangladesh. The collected data was analyzed with the help of SPSS by applying the regression test. The paper used analyses based on innovation capability and test the hypothesized relationships among the variables. Four hypotheses were developed in order to test the relationship between these variables and innovative capabilities of telecom sector organization in Bangladesh. A multivariate linear regression analysis was done to investigate factors of organizations is related to innovative capability. Findings of the study support the hypotheses and present the relationship between learning strategy, trust culture, flexible structure & design with innovative capability. A positive link was found in the trust culture of an organization and innovative capability and flexible structure & design and innovative capability. Further research can be extended in other industries in Bangladesh as well as other countries with a larger sample which may bring more statistical power and will thereby increase generalizability.