A Study in Eighteenth-century Advertising Methods

A Study in Eighteenth-century Advertising Methods
Title A Study in Eighteenth-century Advertising Methods PDF eBook
Author Francis Cecil Doherty
Publisher Edwin Mellen Press
Pages 558
Release 1992
Genre Business & Economics
ISBN 9780773491779

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By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.

Laurence Sterne and the Eighteenth-Century Book

Laurence Sterne and the Eighteenth-Century Book
Title Laurence Sterne and the Eighteenth-Century Book PDF eBook
Author Helen Williams
Publisher Cambridge University Press
Pages 229
Release 2021-04-01
Genre Literary Criticism
ISBN 1108912834

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Scrutinising Sterne's fiction through a book history lens, Helen Williams creates novel readings of his work based on meticulous examination of its material and bibliographical conditions. Alongside multiple editions and manuscripts of Sterne's own letters and works, a panorama of interdisciplinary sources are explored, including dance manuals, letter-writing handbooks, newspaper advertisements, medical pamphlets and disposable packaging. For the first time, this wealth of previously overlooked material is critically analysed in relation to the design history of Tristram Shandy, conceptualising the eighteenth-century novel as an artefact that developed in close conjunction with other media. In examining the complex interrelation between a period's literature and the print matter of everyday life, this study sheds new light on Sterne and eighteenth-century literature by re-defining the origins of his work and of the eighteenth-century novel more broadly, whilst introducing readers to diverse print cultural forms and their production histories.

The Changing Face of Corpus Linguistics

The Changing Face of Corpus Linguistics
Title The Changing Face of Corpus Linguistics PDF eBook
Author Antoinette Renouf
Publisher Rodopi
Pages 408
Release 2016-08
Genre Computers
ISBN 940120179X

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Preliminary Material /Antoinette Renouf and Andrew Kehoe -- The corpus-user's chorus: (Based on The Major General's Song from Gilbert and Sullivan's The Pirates of Penzance) /Antoinette Renouf and Andrew Kehoe -- Introduction: The changing face of corpus linguistics /Antoinette Renouf and Andrew Kehoe -- Oh Canada! Towards the Corpus of Early Ontario English /Stefan Dollinger -- Favoring Americanisms? vs. before and in Early English in Australia: A corpus-based approach /Clemens Fritz -- Computing the Lexicons of Early Modern English /Ian Lancashire -- EFL dictionaries, grammars and language guides from 1700 to 1850: testing a new corpus on points of spokenness /Manfred Markus -- The Old English Apollonius of Tyre in the light of the Old English Concordancer /Antonio Miranda García , Javier Calle Martín , David Moreno Olalla and Gustavo Muñoz González -- Prediction with SHALL and WILL: a diachronic perspective /Maurizio Gotti -- Circumstantial adverbials in discourse: a synchronic and a diachronic perspective /Anneli Meurman-Solin and Päivi Pahta -- Changes in textual structures of book advertisements in the ZEN Corpus /Caren auf dem Keller -- “Curtains like these are selling right in the city of Chicago for USD 1.50” - The mediopassive in American 20th-century advertising language /Marianne Hundt -- Recent grammatical change in written English 1961-1992: some preliminary findings of a comparison of American with British English /Geoffrey Leech and Nicholas Smith -- Social variation in the use of apology formulae in the British National Corpus /Mats Deutschmann -- How recent is recent? On overcoming interpretational difficulties /Göran Kjellmer -- Looking at looking: Functions and contexts of progressives in spoken English and 'school' English /Ute Römer -- Ditransitives, the Given Before New principle, and textual retrievability: a corpus-based study using ICECUP /Gabriel Ozón -- The Spanish pragmatic marker pues and its English equivalents /Anna-Brita Stenström -- WebCorp: A tool for online linguistic information retrieval and analysis /Barry Morley -- Diachronic linguistic analysis on the web with WebCorp /Andrew Kehoe -- New ways of analysing ESL on the WWW with WebCorp and WebPhraseCount /Josef Schmied -- I'm like, “Hey, it works!”: Using GlossaNet to find attestations of the quotative (be) like in English-language newspapers /Cédrick Fairon and John V. Singler -- Corpus linguistics and English reference grammars /Joybrato Mukherjee -- Tracking ongoing grammatical change and recent diversification in present-day standard English: the complementary role of small and large corpora /Christian Mair -- but it will take time...points of view on a lexical grammar of English /Michaela Mahlberg -- Corpus linguistics, grammar and theory: Report on a panel discussion at the 24th ICAME conference /Jan Aarts.

Publishing Business in Eighteenth-century England

Publishing Business in Eighteenth-century England
Title Publishing Business in Eighteenth-century England PDF eBook
Author James Raven
Publisher Boydell & Brewer Ltd
Pages 350
Release 2014
Genre Business & Economics
ISBN 1843839105

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Publishing Business in Eighteenth-Century England assesses the contribution of the business press and the publication of print to the economic transformation of England. The impact of non-book printing has been long neglected. A raft of jobbing work serviced commerce and finance while many more practical guides and more ephemeral pamphlets on trade and investment were read than the books that we now associate with the foundations of modern political economy. A pivotal change in the book trades, apparent from the late seventeenth century, was the increased separation of printers from bookseller-publishers, from the skilled artisan to the bookseller-financier who might have no prior training in the printing house but who took up the sale of publications as another commodity. This book examines the broader social relationship between publication and the practical conduct of trade; the book asks what it meant to be 'published' and how print, text and image related to the involvement of script. The age of Enlightenment was an age of astonishing commercial and financial transformation offering printers and the business press new market opportunities. Print helped to effect a business revolution. The reliability, reputation, regularity, authority and familiarity of print increased trust and confidence and changed attitudes and behaviours. New modes of publication and the wide-ranging products of printing houses had huge implications for the way lives were managed, regulated and recorded. JAMES RAVEN is Professor of Modern History at the University of Essex and a Fellow of Magdalene College Cambridge.

Tea and the Tea-Table in Eighteenth-Century England Vol 2

Tea and the Tea-Table in Eighteenth-Century England Vol 2
Title Tea and the Tea-Table in Eighteenth-Century England Vol 2 PDF eBook
Author Markman Ellis
Publisher Taylor & Francis
Pages 353
Release 2024-08-01
Genre History
ISBN 1040232612

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This four-volume, reset collection takes as its starting point the earliest substantial descriptions of tea as a commodity in the mid-seventeenth century, and ends in the early nineteenth century with two key events: the discovery of tea plants in Assam in 1823, and the dissolution of the East India Company’s monopoly on the tea trade in 1833.

Down and Out in Eighteenth-Century London

Down and Out in Eighteenth-Century London
Title Down and Out in Eighteenth-Century London PDF eBook
Author Tim Hitchcock
Publisher A&C Black
Pages 360
Release 2004-11-01
Genre History
ISBN 0826427154

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London in the 18th century was the greatest city in the world. It was a magnet that drew men and women from the rest of England in huge numbers. For a few the streets were paved with gold, but for the majority it was a harsh world with little guarantee of money or food. For the poor and destitute, London's streets offered little more than the barest living. Yet men, women and children found a great variety of ways to eke out their existence, sweeping roads, selling matches, singing ballads and performing all sorts of menial labor. Many of these activities, apart from the direct begging of the disabled, depended on an appeal to charity, but one often mixed with threats and promises. Down and Out in Eighteenth-Century London provides a remarkable insight into the lives of Londoners, for all of whom the demands of charity and begging were part of their everyday world.

Opening Windows on Texts and Discourses of the Past

Opening Windows on Texts and Discourses of the Past
Title Opening Windows on Texts and Discourses of the Past PDF eBook
Author Janne Skaffari
Publisher John Benjamins Publishing
Pages 430
Release 2005-03-24
Genre Language Arts & Disciplines
ISBN 9027294585

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This volume presents a variety of pragmatic and discourse analytical approaches to a wide range of linguistic data and historical texts, including data from English, French, Irish, Latin, and Spanish. This diversity of research questions and methods is a feature of the field of historical pragmatics, which by its very nature has to take into account the multiplicity of historical contexts and the infinite variety of human interaction. This is highlighted in the book’s introduction by means of the metaphor of "opening windows". Each chapter is a window affording a different view of the linguistic and textual landscape. Some of these windows were opened by historical linguists who have acquired discourse perspectives, some by pragmaticians with historical interests, and others by literary scholars drawing from linguistic pragmatics. Contributors include L. J. Brinton, A. H. Jucker, F. Salager-Meyer, I. Taavitsainen, B. Wehr, L. Wright, and sixteen others.