With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies. Strategic Planning for Private Higher Education will inspire you to make planning happen in a manner that will change the future and make a difference in the life of your institution. You’ll see the strategic planning process from a senior administrator’s perspective in real-time, with the idea of empowering all participating stakeholders for input and ownership of the process. This book shows education administrators, faculty, and students how to: develop a vision that is understood, shared, and acted upon create a mission that adequately communicates “who we are,” to be used in guiding every decision of the institution meet accreditation requirements of institutional effectiveness scan and analyze the external environment for changes that create either opportunities or threats to the institution establish and implement strategy, tactics, and action plans evaluate and control the strategic planning process assess the cultural and internal situation The book’s end-of-chapter questions provide projects and assignments that reinforce the text materials. Also included are sample strategic plans for departments, schools, and colleges illustrating how to apply textual concepts and principles. Yet another valuable feature of Strategic Planning for Private Higher Education is its presentation of a “master” case study illustrating a number of key points, including: interaction between a college president and board of trustees, the use of a strategic planning task force to collect primary data and to expand participation, rewriting the mission statement of the college, and an illustration of a strategic planning calendar in relation to the budgeting calendar.

In From Strategy to Change-the last in a series-Daniel James Rowley comes full circle in defining his unique vision of the strategic planning process. Written with Herbert Sherman, From Strategy to Change shows how to take the next step after a strategic plan has been formulated. The authors clearly show how to implement a strategic plan that will meet the myriad challenges of today's complex higher education environment and spell success for the academy."It is amazing that while sports teams of colleges and universities meticulously plan their contests against their opponents, their institutions' administrators don't spend nearly enough time or effort in creating andimplementing a strategy. Institutions of higher education seem to be missing the requisite tools to develop and activate their 'play book.' With this new age of globally available real-time information, it becomes increasingly more essential to have a map to help go over and around obstacles, avoid the ever-present pitfalls, and effectively aid in selecting the best route. Rowley and Sherman provide such tools in this exciting and comprehensive new book. I wish that when I was a department chair, president of a faculty senate, and dean that this superb work was available. My function in planning would have been so much easier and more rewarding."--Barry R. Armandi, Distinguished Teaching Professor, SUNY - Old Westbury

This study explored the process of implementing the 2005 - 2010 strategic plan at a small, private college in Michigan. As competition grows in the industry of higher education and small, private institutions attempt to maintain or grow revenue streams; institutions must find ways to successfully implement their strategic initiatives. If administrators and institutions are to put their strategic plans into action, they must do so by studying other institutions that have successfully implemented strategic plans. The purpose of this study was to study the process of implementing a strategic plan. The results of this study indicate that there were three main reasons for successful implementation. First, the leadership was in place to create and communicate the strategic plan and its goals. Second, the president created a new culture on campus of appreciation, change and direct communication. Finally, the president set expectations and held employees accountable to those expectations which contributed to the new culture on campus. These three areas allowed for ideas to be generated and implemented. This study provides examples from one institution that other colleges and universities may be able to use to better understand tactics for implementing strategic initiatives.

This research project has been supported by the Ford Foundation, the Lynch School of Education at Boston College, and the Program of Research on Private Higher Education at the University at Albany.

Social, economic, and market conditions have posed a serious threat to the survival of small schools. This book focuses on the adaptation of small, private, and predominantly liberal arts colleges to the changing conditions and demands of higher education. The ability of small schools to remain a force in the American system of higher education is a compelling story and an example of the strategic management of academic organizations. The history and accomplishments of one school in particular, Keuka College in New York State, is profiled in detail, with emphasis on the role of the administration and the faculty in institutional decision-making. The study found that the increasing pressures to respond quickly to external conditions require a willingness to make decisions that often challenge traditional norms in the relationship between administration and faculty. The book also examines recent initiatives of other schools to competitively position themselves Accepting the reality that all colleges and universities compete for students, small schools have demonstrated an extraordinary ability to apply new and creative management practices, many of which are examined in the book. In addition to academic leaders, other audiences such as boards, faculty, historians and scholars of higher education will find the book a valuable reference.