This study examines Defoe’s three-volume Robinson Crusoe series in the light of the ‘banter’ style he developed as a pamphleteer. That heavily ironic style had brought him renown but also put him in the pillory. The present study explores for the first time Defoe’s complaint that readers and pirate abridgers misread his tale of the would-be trader Robinson Crusoe. Using Discourse Analysis and Relevance Theory to examine the early abridgements of Volume I and Defoe’s subsequent two volumes, this study argues that Defoe’s greatest success is also a peculiar failure.

Many technologies begin life as someone's vision of an ambitious, perhaps audacious, technology that is expected to have a revolutionary impact on consumers-whether families, companies, or societies. However, if this highly touted technology fails "prematurely" at some point in its life history, it becomes a spectacular flop. Employing a behavioral perspective, this book presents a sample of twelve spectacular flops encompassing the past three centuries-ranging from the world's first automobile to the nuclear-powered bomber. Because technologies may fail from many different causes, spectacular flops pose a special challenge to the author's long-term project of furnishing generalizations about technological change. Instead of constructing generalizations that apply to all spectacular flops, this book provides limited generalizations that pertain to particular groups of technologies bounded by parameters such as "long-term development projects" and "one-off projects." The reader need have no prior familiarity with the technologies because basic principles are introduced as needed.

Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today's stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable results—even as the world demands big solutions. So how do we get back in the risk-taking game? In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists, and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Netflix, Salesforce) and successful start-ups (Tesla, NetApp), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.

“A compulsively readable collection” of short fiction from the author of How to Live Safely in a Science Fictional Universe (Publishers Weekly). With deadpan humor and originality, Charles Yu spins Kafkaesque tales of modern identity and insecurity in this whip-smart debut. In 401(k), a couple living in the Luxury Car Commercial subdivision are disappointed when their exotic vacation turns into a Life Insurance/Asset Management pitch. The author struggles to write the definitive biography of his mother in Autobiographical Raw Material Unsuitable for the Mining of Fiction. And would-be superhero Moisture Man must come to terms with the darkness in his heart. Throughout the collection, Yu’s characters run up against the limitations of their artificial story lines while tackling the terrifying aspects of existence: mothers, jobs, spouses, and perhaps most terrifying of all, the need to express feelings. Heartbreaking and hilarious, Third Class Superhero marked the debut of an author who has been a PEN award finalist, and whose novel How to Live Safely in a Science Fictional Universe was named one of Time’s best books of the year. “The post-collegiate braininess of many of Yu’s stories is like the music of the Talking Heads, making the familiar seem off-kilter. . . . Takes a Kafkaesque turn in its comic examination of the essence of identity.” —Kirkus Reviews

THE SUNDAY TIMES HUMOUR BOOK OF THE YEAR 'One of the few books to make me laugh out loud' Sunday Express With Stephen Pile's The Ultimate Book of Heroic Failures, celebrate the very best in failure with this all new collection of outrageously funny misadventures from the author of the classic number one bestseller The Book of Heroic Failures. Anyone can be a success, but it takes real and original genius to foul up big time. These are the all-time greats, Gods in the field of failure, surreal artists, who spurn mere drab success ('I'm a winner, Lord Sugar') to explore the vast, magical, life-enhancing possibilities of getting it wrong. Any of us could make a mistake, but these great souls can turn the simplest everyday task into a scene of jaw-dropping wonder. These are the immortals. Failure is everywhere. The Book of Heroic Failures, takes us on an all-new and mind-bendingly hilarious tour to celebrate the most spectacular and absurd failures of the last twenty-five years. There are 235 stories in total spread from the Outer Hebrides to America, Ireland, Australia, Europe and Africa. From the most driving test failures (959), the most pointless election (in Dakota, in which not even the mayor voted), the worst robbery (when two different sets of bank robbers struck simultaneously) and the worst mugger (who left his victim $250 better off), to the holidaying rugby team of fifty-somethings from Dorchester who, due to a mis-translation, ended up playing the top team from Romania live on state TV, this is the ultimate book to make you feel better about yourself and the world around you.

Rewards. Punishments. Prices. The Nobel Prize. Candy Crush. Incentives take more forms than you might expect and they can be hard to spot, but they shape our lives in ways that we rarely examine. Some incentives are obvious, like for example, publicly committing to doing something you dislike in order to motivate you to do something difficult, like lose weight. But, many of the most powerful incentives are accidental, and invisible even to those who designed them. Some are tame – and some are most definitely not. Whether it’s bounties for criminals or Instagrammable meals, training your dog or saving the planet, incentives regularly backfire, go missing, mutate and evolve. Without oversight, their unintended consequences can have very global effects. In Incentivology, economist Jason Murphy uncovers the huge incentive systems we take for granted and turns them inside out. In lively, entertaining prose he explores the mechanisms behind many spectacular failures and successes in our history, culture and everyday lives, and shows us how to use (or lose) incentives in our world at large.

Early in the twentieth century, arguments about “nature” and “nurture” pitted a rigid genetic determinism against the idea that genes were flexible and open to environmental change. This book tells the story of three Viennese biologists—Paul Kammerer, Julius Tandler, and Eugen Steinach—who sought to show how the environment could shape heredity through the impact of hormones. It also explores the dynamic of failure through both scientific and social lenses. During World War I, the three men were well respected scientists; by 1934, one was dead by his own hand, another was in exile, and the third was subject to ridicule. Paul Kammerer had spent years gathering zoological evidence on whether environmental change could alter heredity, using his research as the scientific foundation for a new kind of eugenics—one that challenged the racism growing in mainstream eugenics. By 1918, he drew on the pioneering research of two colleagues who studied how secretions shaped sexual attributes to argue that hormones could alter genes. After 1920, Julius Tandler employed a similar concept to restore the health and well-being of Vienna's war-weary citizens. Both men rejected the rigidly acting genes of the new genetics and instead crafted a biology of flexible heredity to justify eugenic reforms that respected human rights. But the interplay of science and personality with the social and political rise of fascism and with antisemitism undermined their ideas, leading to their spectacular failure.