A short course in international marketing [electronic resource]

A short course in international marketing [electronic resource]
Title A short course in international marketing [electronic resource] PDF eBook
Author Jeffrey E. Curry
Publisher World Trade Press
Pages 192
Release 2009
Genre Export marketing
ISBN 1607800071

Download A short course in international marketing [electronic resource] Book in PDF, Epub and Kindle

A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

A short course in international marketing blunders [electronic resource]

A short course in international marketing blunders [electronic resource]
Title A short course in international marketing blunders [electronic resource] PDF eBook
Author Michael White
Publisher World Trade Press
Pages 187
Release 2009
Genre Business failures
ISBN 160780008X

Download A short course in international marketing blunders [electronic resource] Book in PDF, Epub and Kindle

Resources in Education

Resources in Education
Title Resources in Education PDF eBook
Author
Publisher
Pages 352
Release 1998
Genre Education
ISBN

Download Resources in Education Book in PDF, Epub and Kindle

Daily Graphic

Daily Graphic
Title Daily Graphic PDF eBook
Author Kingsley Inkoom
Publisher Graphic Communications Group
Pages 64
Release 2014-09-02
Genre
ISBN

Download Daily Graphic Book in PDF, Epub and Kindle

Internet Resources and Services for International Marketing and Advertising

Internet Resources and Services for International Marketing and Advertising
Title Internet Resources and Services for International Marketing and Advertising PDF eBook
Author James R. Coyle
Publisher Greenwood
Pages 372
Release 2002-05-30
Genre Business & Economics
ISBN

Download Internet Resources and Services for International Marketing and Advertising Book in PDF, Epub and Kindle

"Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--BOOK JACKET.

Machine, Platform, Crowd: Harnessing Our Digital Future

Machine, Platform, Crowd: Harnessing Our Digital Future
Title Machine, Platform, Crowd: Harnessing Our Digital Future PDF eBook
Author Andrew McAfee
Publisher W. W. Norton & Company
Pages 297
Release 2017-06-27
Genre Business & Economics
ISBN 0393254305

Download Machine, Platform, Crowd: Harnessing Our Digital Future Book in PDF, Epub and Kindle

“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Global Marketing

Global Marketing
Title Global Marketing PDF eBook
Author Carlyle Farrell
Publisher SAGE
Pages 361
Release 2015-09-10
Genre Business & Economics
ISBN 1473910897

Download Global Marketing Book in PDF, Epub and Kindle

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students