Regional economic development has attracted the interest of economists, geographers, planners and regional scientists for a long time. And, of course, it is a field that has developed a large practitioner cohort in government and business agencies from the national down to the state and local levels. In planning for cities and regions, both large and small, economic development issues now tend to be integrated into strategic planning processes. For at least the last 50 years, scholars from various disciplines have theorised about the nature of regional economic development, developing a range of models seeking to explain the process of regional economic development, and why it is that regions vary so much in their economic structure and performance and how these aspects of a region can change dramatically over time. Regional scientists in particular have developed a comprehensive tool-kit of methodologies to measure and monitor regional economic characteristics such as industry sectors, employment, income, value of production, investment, and the like, using both quantitative and qualitative methods of analysis, and focusing on both static and dynamic analysis. The 'father of regional science', Walter lsard, was the first to put together a comprehensive volume on techniques of regional analysis (Isard 1960), and since then a huge literature has emerged, including the many titles in the series published by Springer in which this book is published.

Through use of practical examples and a plainspoken narrative style that minimises the use of maths, this book demystifies data concepts, sources, and methods for public service professionals interested in understanding economic and social issues at the regional level. By blending elements of a general interest book, a textbook, and a reference book, it equips civic leaders, public administrators, urban planners, nonprofit executives, philanthropists, journalists, and graduate students in various public affairs disciplines to wield social and economic data for the benefit of their communities. While numerous books about quantitative research exist, few focus specifically on the public sector. Running the Numbers, in contrast, explores a wide array of topics of regional importance, including economic output, demographics, business structure, labour markets, and income, among many others. To that end, the book stresses practical applications, minimises the use of maths, and employs extended, chapter-length examples that demonstrate how analytical tools can illuminate the social and economic workings of actual American regions.

This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.