Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.

This book is the first technical guide to provide a complete, generalized road map for developing data-mining applications, together with advice on performing these large-scale, open-ended analyses for real-world data warehouses.

Data mining can be defined as the process of selection, explorationand modelling of large databases, in order to discover models andpatterns. The increasing availability of data in the currentinformation society has led to the need for valid tools for itsmodelling and analysis. Data mining and applied statistical methodsare the appropriate tools to extract such knowledge from data.Applications occur in many different fields, including statistics,computer science, machine learning, economics, marketing andfinance. This book is the first to describe applied data mining methodsin a consistent statistical framework, and then show how they canbe applied in practice. All the methods described are eithercomputational, or of a statistical modelling nature. Complexprobabilistic models and mathematical tools are not used, so thebook is accessible to a wide audience of students and industryprofessionals. The second half of the book consists of nine casestudies, taken from the author's own work in industry, thatdemonstrate how the methods described can be applied to realproblems. Provides a solid introduction to applied data mining methods ina consistent statistical framework Includes coverage of classical, multivariate and Bayesianstatistical methodology Includes many recent developments such as web mining,sequential Bayesian analysis and memory based reasoning Each statistical method described is illustrated with real lifeapplications Features a number of detailed case studies based on appliedprojects within industry Incorporates discussion on software used in data mining, withparticular emphasis on SAS Supported by a website featuring data sets, software andadditional material Includes an extensive bibliography and pointers to furtherreading within the text Author has many years experience teaching introductory andmultivariate statistics and data mining, and working on appliedprojects within industry A valuable resource for advanced undergraduate and graduatestudents of applied statistics, data mining, computer science andeconomics, as well as for professionals working in industry onprojects involving large volumes of data - such as in marketing orfinancial risk management.

One day a man walked into Asgard Inc. and changed the company forever. Unlike anyone who came before, he remembered and understood data as naturally as a fish swims in water. The CEO was shocked at how well the man knew the company. He started posing questions to this man. Who are my best customers? Why is this product struggling? Where is my greatest growth happening? The man answered these and more. Using his understanding of data, he identified key new markets, he discovered the best places to invest capital, and he even predicted the future. Overnight Asgard Inc. changed. Where before the CEO relied on limited information and gut feelings, now true knowledge guided his actions. The CEO took the man's hand in gratitude and asked, "Who are you?" and he replied, "I am Business Intelligence." Business Intelligence(BI) is shrouded in mystery for a lot of us but it doesn't need to stay that way. Business Intelligence in Plain Language is a systematic exploration of this complicated tool. I'll teach you about what it does, how it works, and most importantly how you can benefit from it. In this book you will learn about: Business Intelligence Data Mining Data Warehousing Data Discovery Big Data Outlier Detection Pattern Recognition Predictive Modeling Data Transformation and much more This book is your practical guide to understanding and implementing Business Intelligence.

A practical, step-by-step approach to making sense out of data Making Sense of Data educates readers on the steps and issues that need to be considered in order to successfully complete a data analysis or data mining project. The author provides clear explanations that guide the reader to make timely and accurate decisions from data in almost every field of study. A step-by-step approach aids professionals in carefully analyzing data and implementing results, leading to the development of smarter business decisions. With a comprehensive collection of methods from both data analysis and data mining disciplines, this book successfully describes the issues that need to be considered, the steps that need to be taken, and appropriately treats technical topics to accomplish effective decision making from data. Readers are given a solid foundation in the procedures associated with complex data analysis or data mining projects and are provided with concrete discussions of the most universal tasks and technical solutions related to the analysis of data, including: * Problem definitions * Data preparation * Data visualization * Data mining * Statistics * Grouping methods * Predictive modeling * Deployment issues and applications Throughout the book, the author examines why these multiple approaches are needed and how these methods will solve different problems. Processes, along with methods, are carefully and meticulously outlined for use in any data analysis or data mining project. From summarizing and interpreting data, to identifying non-trivial facts, patterns, and relationships in the data, to making predictions from the data, Making Sense of Data addresses the many issues that need to be considered as well as the steps that need to be taken to master data analysis and mining.

Used by corporations, industry, and government to inform and fuel everything from focused advertising to homeland security, data mining can be a very useful tool across a wide range of applications. Unfortunately, most books on the subject are designed for the computer scientist and statistical illuminati and leave the reader largely adrift in tech

Java Data Mining (JDM) is a standard now implemented in core DBMSs and data mining/analysis software. Ideal for both the beginner and expert, this text is an essential guide to understanding and using the JDM standard interface.