Goal Programming Applications in Accounting 74 Goal Programming Applications in Agriculture 76 Goal Programming Applications in Economics 78 Goal Programming Applications in Engineering 79 Goal Programming Applications in Finance 80 Goal Programming Applications in Government 83 Goal Programming Applications in an International Context 88 Goal Programming Applications in Management 90 Goal Programming Applications in Marketing 97 Summary 98 CHAPTER 5. FUTURE TRENDS IN GOAL PROORAMMING 101 GP is Positioned for Growth 101 Shifting the Life Cycle of GP Research to Growth 103 Summary 107 Reference 108 APPENDIX A TEXTBOOKS, READINGS BOOKS AND MONOORAPHS ON GOAL PROORAMMING 109 APPENDIX B. JOURNAL RESEARCH PUBLICATIONS ON GOAL PROORAMMING 113 INDEX 213 viii LIST OF FIGURES Figure 1-1. Summary Relationship of GP with MS/OR and MCDM Figure 1-2. Frequency Distribution for GP Journal Publications Figure 1-3. Life Cycle ofGP Research Figure 2-1. Set of GP Efficient Solutions Figure 5-1. Life Cycle of GP Research ix LIST OF TABLES Table 1-1. MS/OR Topics and Their Related GP Topics Table 1-2. MCDM Subareas and Their Related GP Topics Table 1-3. Frequency Listing ofGP Journal Publications and Book Titles Table 2-1. Solutions for a Dominated GP Problem Table 2-2. Conversion ofLP Constraints to Goal Constraints Table 2-3. GP Citations on Dominance, Inferiority and Inefficiency Table 2-4. GP Citations on Relative Weighting, Prioritization and Incommensurability Table 2-5. MS/OR Topics and Their Related GP Topics Table 3-1. Citations on WeightedlPreemptive GP Methodology Table 3-2. Citations on Pure/Mixed Integer GP Methodology Table 3-3.

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.