America, the New World, an expanse so big that it begged to be explored settled and tamed. It made sense that a place seemingly so limitless encouraged our obsession with measuring. Maybe it was our Manifest Destiny to be a nation of numbers and the birthplace of marketing research.Why has it taken so long for someone to write the definitive history of a business that now exceeds $24 billion/year in the U.S. ($78+ per person); that now employs more than 150,000 Americans; that interviews nearly 75% of adults each year; whose numbers and statistics are used by virtually 100% of large and medium-sized companies; and whose studies touch all of our lives, every day? Dr. Paul Scipione's A Nation of Numbers solves this puzzling gap by providing lively glimpses of the colorful and often controversial pioneers who made it their life's work to measure and analyze the experiences, preferences and behavior of Americans.Scipione paints the development of the MR field against the backdrop of social, cultural, political, economic and technological events that formed the 20th and early 21st century American mosaic. He identifies the multitude of factors and events came together to make America a nation of numbers and the birthplace of marketing research. He describes three distinct eras in the history of commercial MR: Era 1: the Pioneer era (1900-1950); Era 2: the Survey Era (1950-the late 1990s); and Era 3: the Post-Survey Era (late 1990s-present). Although traditional surveys and focus groups are still used, MR has morphed from an analog to digital world, with new tools in big data and advanced analytics, observation of actual consumer behavior via scanning UPC codes, and advances in the neurosciences.A Nation of Numbers gives readers a fascinating glimpse at the researchers whose ultimate obsession is putting us all under their microscopes.

Author Devin Scillian and illustrator Pam Carroll weave their magic around the symbols of Americana that make us proud in One Nation: America by the Numbers, a follow-up to A is for America: An American Alphabet. More than a counting book, One Nation illuminates the landmarks and treasures that are uniquely American.

A provocative book that shows us why we must put American history firmly in a global context–from 1492 to today. Immerse yourself in an insightful exploration of American history in A Nation Among Nations. This compelling book by renowned author Thomas Bender paints a different picture of the nation's history by placing it within the broader canvas of global events and developments. Events like the American Revolution, the Civil War, and subsequent imperialism are examined in a new light, revealing fundamental correlations with simultaneous global rebellions, national redefinitions, and competitive imperial ambitions. Intricacies of industrialization, urbanization, laissez-faire economics, capitalism, socialism, and technological advancements become globally interconnected phenomena, altering the solitary perception of these being unique American experiences. A Nation Among Nations isn’t just a history book–it's a thought-provoking journey that transcends geographical boundaries, encouraging us to delve deeper into the globally intertwined series of events that spun the American historical narrative.

How new techniques of quantification shaped the New Deal and American democracy. When the Great Depression struck, the US government lacked tools to assess the situation; there was no reliable way to gauge the unemployment rate, the number of unemployed, or how many families had abandoned their farms to become migrants. In America by the Numbers, Emmanuel Didier examines the development in the 1930s of one such tool: representative sampling. Didier describes and analyzes the work of New Deal agricultural economists and statisticians who traveled from farm to farm, in search of information that would be useful for planning by farmers and government agencies. Didier shows that their methods were not just simple enumeration; these new techniques of quantification shaped the New Deal and American democracy even as the New Deal shaped the evolution of statistical surveys. Didier explains how statisticians had to become detectives and anthropologists, searching for elements that would help them portray America as a whole. Representative surveys were one of the most effective instruments for their task. He examines pre-Depression survey techniques; the invention of the random sampling method and the development of the Master Sample; and the application of random sampling by employment experts to develop the “Trial Census of Unemployment.”

“In this timeless book, President Kennedy shows how the United States has always been enriched by the steady flow of men, women, and families to our shores. It is a reminder that America’s best leaders have embraced, not feared, the diversity which makes America great.” —Former Secretary of State Madeleine K. Albright Throughout his presidency, John F. Kennedy was passionate about the issue of immigration reform. He believed that America is a nation of people who value both tradition and the exploration of new frontiers, deserving the freedom to build better lives for themselves in their adopted homeland. This 60th anniversary edition of his posthumously published, timeless work—with a foreword by Jonathan Greenblatt, the National Director and CEO of the ADL, formerly known as the Anti-Defamation League, and an introduction from Congressman Joe Kennedy III—offers President Kennedy’s inspiring words and observations on the diversity of America’s origins and the influence of immigrants on the foundation of the United States. The debate on immigration persists. Complete with updated resources on current policy, this new edition of A Nation of Immigrants emphasizes the importance of the collective thought and contributions to the prominence and success of the country.