A Marketing Approach to Physician Recruitment is a how-to manual designed to assist hospitals in the physician recruitment process, or to enhance already existing recruitment programs. Given the ever-changing status on health care reform, hospital administrators and physicians are faced with the challenge of meeting the growing needs of patients, as well as their own internal priorities. In order to survive, the medical profession as a whole must make the commitment to identify the needs of the community it serves, while integrating the activities and roles of departments, boards and staff. In the past, physician recruitment has tended to itself. As part of a competitive system, neither the individual provider nor the medical group can afford to ignore its physician profile. This book is aware of the needs of today's hospitals and presents a program to facilitate the process of recruiting physicians. The authors provide the reader with a step-by-step physician recruiting process. They include additional materials to support the recruiting process. The book is comprised of four sections. The process section provides organization for the recruitment program by assisting readers with creating a written plan. The resources section facilitates that plan's effectiveness by providing information for developing pro forms, community support, letters, tracking forms, incentive packages, and legal documents. The reference section lists organizations, contact names, addresses, and phone numbers needed for recruiting. A Marketing Approach to Physician Recruitment is the only book of its kind. Hospitals can use it to develop a practical and proven process for recruiting physicians. It is an effective tool for meeting the needs of patients and physicians alike.

This groundbreaking volume explores every facet of marketing for hospitals. Experienced practitioners and marketing educators show you how to improve your current program with tips and insights that would normally take years to acquire!

The youth of the ocean floors (0- .3Ma) verses the age of plate tectonics (2-3 Ma) suggests strongly that plate tectonics is cyclic. Densified silicate liquid(Ls) at about 290km depth suggests that it could be the ingredient that lightens the outer core as well as an active ingredient in its activities along with lower mantle phases high density magnesium provoskite (MgPv), calcium perovskite (CaPv), magnesiumwustite (Mw), iron(Ir) and iron liquid(Lm) plus isobarically and isothermally invariant liquid phases. Unstable convective contacts among these phases at all levels produce heat as they tend toward stable equilibrium. This heat expands against the earth's mantle and even causes the inner core to melt with 5cc\g. Eventually, the core-mantle boundary fails along lines and / or points to allow for the exit of densified silicate liquid. This liquid reacts with the lower mantle to produce unique liquids FOZO for oceanic island basalts and C-Component for the ridge and rise basalts ofthe Atlantic, Indian and Pacific oceans. It is thought that these ejected liquids react to form hot solid plumes of low viscosity that ascend to 290 km where they melt on decompression to basalt that ascends further to create oceanic crust. Sea-floor spreading followed by subduction to the earth's core where the cycle ends to begin... again and again. A hypothetical ternary system is used to illustrate the cycle from beginning to end. Experimental evidence indicates that the core-mantle boundary may be as simple as a quaternary reaction: MgPv + CaPv +Mw = Ls + Lm, where Ls probably contains some Fe203.

Position your physician sales program for maximum growth There's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients. Kriss Barlow gives you the keys to successful physician sales! Take your physician relations program to the next level with A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs. HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program. Real-world advice and examples from your peers Packed with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders: Create and sustain focus and build on momentum Identify and hire the best salespeople Build internal support for the program Differentiate your organization from the competition Measure the ROI of your efforts Increase bottom-line referral revenue Backed by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards. The eight best practices you need for success Take a look at the detailed, focused information you'll find in the pages of A Marketer's Guide to Physician Relations: Best Practice Attribute # 1: Focus Best Practice Attribute #2: Senior Leadership Involvement Best Practice Attribute #3: Capable Staff Best Practice Attribute # 4: Ability to Measure Outcomes Best Practice Attribute #5: Momentum Best Practice Attribute # 6: Planned Integration Best Practice Attribute# 7: A Physician-Centric Culture Best Practice Attribute# 8: Ability to Differentiate Put these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of A Marketer's Guide to Physician Relations today! Who needs this book? Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include: Director or VP of physician relations/physician outreach/physician sales Director or VP of marketing, communications, and public relations Director or VP of business development/business relations Director or VP of strategic planning and marketing Service line directors and C-suite leaders

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.

"The Second Edition of Physician Recruitment and Employment serves as a resource for physician recruitment offices within hospitals, medical groups, and health systems. Thoroughly updated, this edition offers comprehensive coverage of revisions made to the Stark self referral guidelines, general guiding principles, current legal environments, and recruitment policy development. In addition, it provides readers with the templates and tools necessary to optimize physician recruitment."--BOOK JACKET.